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Content & Communications Manager

Marketing & Communications
Colombo, Sri Lanka
Posted on Friday, August 18, 2023

Your Family is a B2B2C SaaS-based marketplace supporting institutions, recruiters and students within the international student placement sector. Our innovative platform allows institutions, recruiters and students to directly connect with one another, resulting in matching the right international study experience with students across the world.

Founded in 2018, we’re on a mission to change the way the world accesses international education. Behind the technology, we have over 400 amazingly talented humans making it all happen. We’re looking for ambitious self-starters who want to be part of our vision and create a positive legacy.

Your Community

We’re an agile, highly strategic, and creative marketing team on a mission to create a brand people love. Working across Comms, Design, Growth, Channel, and Customer Marketing, we’re building a world-class marketing team, so there’s tremendous opportunity to grow and have a front row seat to shaping our brand.

Your Position

You will be the Content & Communications lead and work closely with our Channel Marketers, Growth Marketing Team and a team of creatives to design, develop and distribute engaging content across our owned channels (incl. social) and within our customer lifecycle campaigns.

Your Impact

Work with internal SMEs across the business to develop a content marketing strategy that generates interest and demand from our two main audiences: education recruiters and education institutions. You’ll need to confidently create a wide range of content: across a wide range of channels and styles: from thought leadership pieces, blog posts, industry media releases, co-authored case studies to social, outbound EDM campaigns content and industry public relations. You’ll also coordinate our in-house creatives on design and execution. You can expect to be hands-on as we grow and we expect you to take ownership of initiatives with limited supervision.

Your Background

  • 5+ years of equivalent editorial/content marketing management experience. Experience within a B2B SaaS marketing environment, highly regarded.
  • Demonstrated ability to build & execute a strategy that aligns to growth targets.
  • Solutions-oriented self-starter with strong collaboration skills, who listens, thinks analytically and is committed to continually optimising performance.
  • Experience working across content types, audience personas, and channels, including content-driven SEO
  • Natural storyteller with proven visual and written communication skills and the ability to present complex information simply with a relatable, human touch.
  • Able to operate successfully in a rapidly changing, ambiguous, and undefined environment.
  • Experience in leading, coaching and coordinating a team of content and design professionals.

Your Contribution

  • Develop a content marketing strategy that successfully drives engagement with our target audiences: international education recruiters and international education institutions.
  • Deliver integrated B2B campaigns (ongoing, seasonal and one-off) to support demand generation and sales conversion.
  • Manage content development across all owned media -- blog, website, social, email, public relations, landing pages. This will involve being hands-on with content development.
  • Partner with the Growth marketing and deliver content across all stages of a customer’s journey. Including emails, landing pages, advertising, in-platform comms, product campaigns, etc.
  • Develop, manage, and execute a robust editorial and campaign calendar across all channels and types of content.
  • Manage, coach, and grow a globally distributed Content and Creative team, ensuring they have the correct support and resources to succeed.
  • Develop strong relationships across the business to connect dots between teams and ID opportunities to develop proactive and reactive content solutions.
  • Think outside the box to generate flagship content initiatives that maximise brand awareness and stickiness.
  • Develop standards, systems, and best practices for content creation, distribution, maintenance, and measurement.
  • Track and report on the effectiveness of your strategy and activity. Develop optimisation strategies to evolve your plan and content, including analysing traffic, views, and engagement metrics.
  • Partner with customers and customer-facing teams to create feedback loops to inform your strategy - shape audience personas and understand their drivers/needs.

Your Environment

You will be working in a highly collaborative environment at This position is office based in Sri-Lanka with flexible hybrid opportunities available for the right candidate. You will be provided with the necessary tools and equipment to carry out the role.

At, our partners come from all walks of life and so do we. We hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because diversity makes us even greater. We want you to be you so welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, sex, gender.