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Manager, Growth Marketing EMEA

Airwallex

Airwallex

Marketing & Communications, Sales & Business Development
London, UK
Posted on Monday, June 3, 2024

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!

About the role

We’re on the lookout for an EMEA Marketing Manager, who will act as an all-round B2B marketer - with a focus on campaigns, enterprise and ABM. Based in London, you will execute both online and offline B2B marketing initiatives to scale our customer acquisition efforts including 1:1, 1:few, and 1:many.

You’ll work closely with marketing, commercial and strategy teammates both in EMEA and globally, you will report directly to the EMEA Marketing Director and sit alongside a team of EMEA-based marketers.

What you’ll be doing

  • Lead and scale our ABM programs in EMEA - collaborating with the commercial team for our enterprise and top tier named SME accounts including bespoke tailored messaging, targeted ads, lifecycle, events and campaigns

  • Partner closely with the commercial team - to identify the right target accounts for ABM programs, plan, develop and launch tailored campaigns to drive engagement with and pipeline from named accounts

  • Lead the rollout of global marketing campaigns in EMEA - collaborating with the global marketing team to ensure global campaigns are relevant and executed to a high level in EMEA

  • Activate regional campaigns in EMEA - working to ensure all campaigns are cross-channel in nature by collaborating with Content, Field and Growth Marketing Managers in the region

  • Own the planning, strategy, execution, and reporting - of campaigns to accelerate growth and build global best practice

  • Contribute to the brand building of Airwallex - across EMEA across SME and Enterprise segments

  • Continuously identify opportunities to drive growth - this role is all about driving B2B growth. Airwallex is a young team, meaning there is plenty that still needs building as we scale

  • Support our strategy and go-to-market teams to launch new products in the UK

What you'll need

This role requires an analytical and entrepreneurial individual who can own projects and campaigns with support but minimal guidance. This person is a self-starter, a keen problem-solver, and someone comfortable leading on the details but also being strategic.

Additional requirements include:

  • 5 years of experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required

  • Experience working in and with the UK market and SMEs in the region

  • Experience in a fast-moving startup or scaleup culture

  • Ability to build strong cross-functional relationships and influence team members in different marketing functions and stakeholders at different levels across the organisation to craft high-impact programs

  • Ability to proactively measure and report on your campaigns and programs to make data-driven decisions for commercial and operational performance

  • Entrepreneurial mindset and a willingness to get your hands dirty

  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation

  • Exceptional organisational skills, attention to detail, and a customer-obsessed approach

  • French speaker is a benefit

At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. We want you to share in our success, which is why you’ll be offered a competitive salary plus valuable equity within Airwallex. We also like to ensure we create the best environment for our people by providing a collaborative open office space with a fully stocked kitchen. We organize regular team building events and we give our people the freedom to be creative.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.