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Global Senior Digital Outreach Specialist

Airwallex

Airwallex

London, UK
Posted on Monday, June 3, 2024

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!

We're on the lookout for a talented Senior Digital Outreach Specialist to scale and drive our SEO efforts, in order to help us improve on high-intent organic traffic and improve revenue growth. This is a unique opportunity to join the newly formed Global Growth Marketing Team and help shape our SEO approach.

In this role, you'll support the Senior SEO Manager in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps and Data teams, in an exceptional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.

Our teams move fast, we're growing at an incredible rate and learning along the way. If you're energised by the above, we'd love to hear from you.

Responsibilities:

  • Own the global SEO outreach strategy for Airwallex ensuring that we’re seen across top-tier media publications

  • Support the website's organic growth target with our Corpsite and Content teams

  • Evangelize SEO opportunities in tandem with Content, PR, Sales and Event teams

  • Proactive in identifying new opportunities / optimising for our backlink profile, taking a kaizen approach to growth

  • Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead

  • Write, edit and proofread content as necessary to help aid content ideation and production

  • Able to create and seize backlink opportunities from a wide range of practices from rich media, thought leadership, reactive and more.

  • Hands-on experience in digital PR best practices, taking the lead in ensuring our content is seen across multiple media outlets

  • Comfortable and experienced in working with internal PR and content teams, so that we’re aligned and ready for reactive link-building campaigns

  • Work with 3rd party review sites to ensure that Airwallex content is up to date e.g G2, Capterra, Trust Radius, etc

  • Help shape and collaborate with our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness

  • Track, monitor and help report on SEO campaigns to understand what is driving revenue and growth

  • Help establish Airwallex as an SEO leader in the financial services & technology space.

What you will bring:

  • 5+ years experience in SEO / Digital PR, with 3+ years experience in B2B, SaaS or Fintech

  • Good understanding of international SEO and B2B marketing

  • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions

  • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity

  • Strong analytical skills to make data-driven decisions for commercial and operational performance

  • Strong understanding of online copywriting and how it impacts SEO

  • Entrepreneurial mindset and a willingness to be hands-on

  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation

  • Up-to-date knowledge of Digital PR best practices aligned with SEO in ensuring we’re maximising brand presence across organic results

  • Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.