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Senior Associate, Lifecycle Marketing



Marketing & Communications
London, UK
Posted on Monday, June 3, 2024

At Airwallex (, we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!

The Role:

Airwallex is looking for a talented writer and marketer to join our Lifecycle Marketing Team. This role requires versatile experience in email writing and experimentation. Experience in the fintech and/or payments sector is preferred, but not mandatory. This role reports to the Manager, Lifecycle Marketing.


  • Collaborate cross functionally with content, design and product marketing to deliver creative and effective email campaigns for Airwallex

  • Understand our product positioning and customer segmentation and design targeted, relevant communications

  • Plan email campaigns, including outlining timelines, quantitative and qualitative targets, and high-level messaging

  • Integrate copywriting expertise, critical thinking, and attention to detail to craft compelling conversion-optimized emails

  • Utilize our marketing and CRM platforms to design, streamline, and automate emails and in-app messaging

  • Use creative and critical thinking to compose persuasive email subject lines and CTAs.

  • Follow our established email campaign guidelines and identify improvements to the process according to new technologies and trends, as needed

  • Use A/B testing and other methods to continually improve email performance

  • Track and analyze engagement metrics, such as click and open rates, and test hypotheses to improve engagement

  • Closely follow top-level business targets, including increasing customer retention and sales lead conversion

  • Understand and adhere to the Airwallex brand, tone, and editorial style

Skills & Qualifications

  • 2+ years of email marketing experience, 4+ years of writing experience

  • Excellent writing and grammar skills

  • Experience in crafting a diverse range of marketing content including: email, push notifications, landing pages

  • A working knowledge of Lifecycle Platforms (we use Marketo) and how emails are designed and orchestrated is essential

  • Excellent interpersonal skills

  • Bachelor’s degree in English, Journalism, Public Relations, Marketing or related communications field preferred

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.