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Manager, Regional Growth Marketing (Lifecycle)



Marketing & Communications, Sales & Business Development
Hong Kong
Posted on Monday, June 3, 2024

At Airwallex (, we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!


We’re on the lookout for a talented CRM & Lifecycle Senior Associate/Marketing Manager to define and implement our scaled customer engagement and retention strategies. You’ll obsess about customer journeys and work across a variety of touch points to help new and existing users understand the true value of Airwallex’s solutions. You’re someone with a keen appreciation for data and analytics, you rigorously measure campaign performance, and you continually look for ways to improve effectiveness. You’ll also advocate for the appropriate tooling, technology, and processes to help make sure we offer a delightful customer experience, no matter where someone is in their lifecycle. You know what it takes to build a sophisticated, bilingual CRM and lifecycle program–one that relies heavily on data and modeling to deliver timely, personalised engagements at scale.


  • Define and execute Airwallex’s Hong Kong CRM and lifecycle marketing strategy, including new user onboarding, prospect nurturing, and customer cross-sells

  • Partner with account management team to create and manage campaign execution including calendar planning, targeting, segmentation, and reporting

  • Recommend and implement lifecycle tooling and technology, and guide improvements to Airwallex’s marketing stack

  • Define KPIs and set up processes for campaign reporting and analysis

  • Oversee email marketing health

  • Obsess about local customer insights and tailor messaging and distribution channels accordingly

  • Partner with Marketing Operations and Data Science to develop and launch automated flows informed by propensity models and behavioural data

What you will bring:

  • 4+ years experience in Marketing, with at least 2 years experience in CRM/ Lifecycle Marketing

  • Experience with Salesforce and marketing automation platforms like Marketo

  • Demonstrated results in improving lead volume, conversion rates, retention, and product adoption

  • Strong analytical skills to make data-driven decisions for commercial and operational performance

  • An entrepreneurial mindset and a willingness to get your hands dirty

  • Confident communication skills for reporting to stakeholders at different levels

  • Exceptional organisational skills, attention to detail, and a customer-obsessed approach

  • An ability to analyse customer, business, and industry data to distil insights and drive performance

  • Familiarity with SQL & Google Big Query is favourable, but not a hard requirement

  • Superior bilingual communication skills (written and verbal) with strong attention to detail (English & Traditional Chinese)

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.