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Head of Growth Marketing

Airwallex

Airwallex

Marketing & Communications, Sales & Business Development
Singapore
Posted on Tuesday, June 11, 2024

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!

Reporting to the VP of Marketing, your role will be to operate a machine that can massively - and efficiently - grow customer acquisition and use scaled communication to improve our customers’ lifecycle and product adoption. You will own a set of global levers, including Performance, Website/SEO and Lifecycle Marketing, and will work closely with Growth Marketers around the world to ensure consistency in our use of local tactics. Your success in generating high-quality traffic, nurturing prospective customers to product usage and then maximising adoption will power the next phase of Airwallex’s growth.

Responsibilities:

  • Grow our global ‘centre of excellence’ for Growth Marketing at Airwallex, including responsibility for the people, processes and tooling/automation required

  • Develop and execute strategies to drive acquisition at scale across Performance, SEO/Organic and other global channels, managing domain specialists and agencies

  • Develop and execute strategies to drive nurture, activation and customer retention globally via email, in-product and other scaled communication channels

  • Elevate our Website into a true acquisition and conversion funnel

  • Support ideation and execution of local Growth Marketing initiatives around the world, as well as adapting global initiatives to reflect local market dynamics

  • Work closely with Brand and Product Marketing to best present the depth and breadth of our product offerings

  • Work closely with colleagues in Data, Marketing and Revenue Operations to improve our understanding of channel performance and ROI globally

  • Work closely with colleagues in Product to improve the quality and consistency of our customers’ journeys with Airwallex, from discovery to usage

What you will bring:

  • Experience of scaling a B2B, high volume (particularly SME) Growth Marketing function globally

  • Track record of using paid and organic channels to deliver stretch growth targets

  • Strong understanding of product positioning and how it translates to campaign optimisation

  • Knowledgeable about Marketing Technology, particularly CRM, Lifecycle and CMS tools (prior experience with Salesforce, Marketo and Contentful a plus)

  • Comfortable with growth experimentation (e.g. statsig) and CRO

  • Deeply analytical and love working with data, particularly with web analytics tools (e.g., Google Analytics) and in relation to channel performance and attribution (media mix modeling)

  • Strategic clarity and bias for optimising the funnel not just an “owned segment”

  • Ability to lead cross-functional projects within Marketing as well as with Product teams

  • Strong communication skills

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.