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Director, Product Marketing

Clara Foods

Clara Foods

Marketing & Communications, Product, Sales & Business Development
Daly City, CA, USA
Posted on Thursday, April 18, 2024

About us

EVERY™ is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. EVERY™ is a team of passionate change-makers who are reimagining the factory farm model with a kinder, more sustainable alternative. Leveraging precision fermentation to produce hyper-functional and one-to-one replacement proteins from microorganisms, EVERY™ is on a mission to decouple the world’s proteins from the animals that make them. We are a passionate, determined (and fun!) team with a vital objective, and we're on the lookout for like-minded people to join our mission. For more information, visit www.every.com

The Role:

We are searching for a Director of Product Marketing who has a passion for CPG ingredients / the food industry and who has a proven track record of taking novel products from zero to one. This is the perfect role for a product marketing strategist who isn’t afraid of rolling up their sleeves and driving product-market fit. Ideal candidates are experienced team builders, thrive in fast-paced environments, and are able to create and execute new game plans where none currently exist. You'll lead commercial enablement at EVERY, focusing on product positioning, consumer insights, customer traction, and market expansion initiatives for EVERY’s B2B food ingredients.

What you'll accomplish

  • Product Positioning & Messaging: Develop and refine the positioning and messaging of our food ingredient product lines, ensuring they resonate with our B2B audience and differentiate our offerings in a competitive market. A clear vision for driving a branded ingredient strategy.
  • Market Intelligence & Competitive Analysis: Keep a pulse on the food industry, conducting ongoing market research and competitive analysis to inform product development and marketing strategies.
  • Product Launch & Lifecycle Management: Oversee the go-to-market strategy for new product launches, including timing, marketing mix, and sales enablement.
  • Customer Segmentation & Targeting: Identify and segment target customers, developing tailored marketing strategies that address the needs and challenges of different customer groups within the B2B food industry.
  • Content Strategy & Development: Partner with EVERY’s Creative Director to create sales and marketing content that supports EVERY’s product strategy, including sales collateral, website content, case studies, and promotional materials.
  • Cross-functional team Leadership: Collaborate with sales and product development teams to ensure product offerings meet market demands.
  • Performance Metrics & Analysis: Define and track key metrics to assess the effectiveness of product marketing initiatives, adjusting strategies based on performance data and market feedback

What you bring (required)

  • Proven Experience: 8+ years of product marketing experience, specifically within the food industry, branded ingredients, or other CPG ingredient fields. Demonstrated success in developing and implementing product marketing strategies that have driven growth and market share.
  • Strategic Thinker: Ability to think strategically about complex issues, breaking down barriers between product features and customer benefits.
  • Action Bias: Able to roll up your sleeves, get out in the field, put concepts to the test, and learn in a fast-paced and evolving environment.
  • Analytical Skills: Strong analytical and quantitative skills, comfortable using data to drive decisions and measure success.
  • Communication: Exceptional written and verbal communication skills, with a knack for crafting compelling product stories.
  • Leadership: Experience leading cross-functional teams and managing projects from conception through execution.

Nice-to-have (but not required)

  • Food, food tech, biotech, or ingredients industry experience or familiarity
  • Prior startup experience in an operator role
  • MBA degree
  • Experience launching innovative products within FMCG or Food Service.

Why you’ll love it here:

  • Comprehensive benefits: 100% medical, dental, and vision coverage, 401k matching, and stock options
  • Tasty perks: Weekly catered lunches
  • Customizable options: FSA, HSA, Commuter, Pet Care, and additional life insurance
  • Work-life harmony: Flexible PTO and 10+ paid company holidays per year
  • Onsite conveniences: Free parking and unlimited gym access
  • Energizing refreshments: Unlimited sparkling water, granola bars, snacks, local coffee, and tea
  • Exciting socials: Themed happy hours and quarterly company outings
  • Open communication: Monthly all-hands meetings and direct access to CEO and leadership
  • Ideal location: Close to Daly City BART and Caltrain stations

Pay Range: $161,000 - $203,000

At EVERY™ pay ranges are subject to change and assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

Dedication to Diversity

EVERY is dedicated to building a diverse and inclusive work environment. We want our workplace to enable productivity and meaningful work for individuals from all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves at work.

Legal authorization to work in the U.S. is required. We are not able to sponsor individuals for employment visas for this job. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at hiring@every.com

Proof of full COVID-19 vaccination is a condition of employment, subject to accommodation as required by law. CDC defines fully vaccinated as: 2 weeks after your second dose in a 2-dose series, such as the Pfzier or Moderna vaccines, or 2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine.

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