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Lifecycle Marketing Specialist

Culture Amp

Culture Amp

Marketing & Communications, Sales & Business Development
Chicago, IL, USA
Posted on Friday, June 14, 2024

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

Please note, we are only considering candidates who are within a commutable distance to our Chicago / New York Office. Fully remote applications will not be considered at this time.

The Opportunity at Culture Amp

The Lifecycle Specialist role is plays a crucial role in the development and execution of integrated email programs and initiatives to drive higher engagement and retention within our customer base and drive new business with prospects. The ideal candidate is creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and work closely with cross-functional leaders and peers to enhance the reach and impact of our customer and prospect engagement. In this dynamic role, you'll be vital in developing and executing strategic marketing campaigns that nurture leads, engage existing customers, and drive long-term customer lifetime value - leveraging marketing automation and technology to personalize the customer journey at every touchpoint.

As one of the members of our Marketing Team, you will:

  • Collaborate with cross-functional teams (marketing, sales, customer success) to develop and execute lifecycle marketing campaigns.
  • Design and build automated nurture programs tailored to specific customer segments and buying stages.
  • Create compelling content (e.g., email copy, landing pages) and conduct A/B tests to optimize campaign performance.
  • Analyze customer data to identify personalization opportunities and implement advanced segmentation and personalization strategies.
  • Develop and implement strategies to engage and delight customers post-purchase, enhancing loyalty and lifetime value.
  • Track and analyze campaign performance metrics to generate insights and guide future optimizations.
  • Share insights and best practices to elevate the overall customer lifecycle marketing strategy and ensure alignment with sales and marketing goals.
  • Stay informed of product updates and company initiatives to integrate them effectively into campaign messaging and maintain a seamless customer experience.

Responsibilities:

  • Use lifecycle management strategies to design, test, and optimize email campaigns for conversion and retention; create detailed customer personas, map their journeys, and develop personalized content strategies to build loyal relationships and minimize unsubscribes.
  • Set up and optimize marketing automation workflows to nurture leads, guide them through the customer journey, and maximize retention through account-based nurturing and win-back programs, ensuring compliance with industry standards and privacy policies.
  • Implement a measurement framework and core metrics to demonstrate email effectiveness, collaborate with leadership on goals, report on key conversion and revenue metrics, develop and optimize A/B and multivariate testing strategies, ensure deliverability by monitoring relevant metrics, and analyze marketing performance to provide recommendations for improvement.
  • Manage workflows and coordinate with creative, digital marketing, and communication teams to meet deadlines; oversee and report on email marketing campaigns, using results to determine ROI and suggest improvements; and manage cross-departmental email calendars, send volumes, targeting, and cadence based on performance testing and segmentation.
  • Oversee the chatbot's operations by creating engaging scripts, integrating it into marketing campaigns, continuously updating content based on user feedback, and tracking performance metrics to optimize effectiveness.

What you bring to our Camp:

- Proven track record of driving major self-service and digital-first customer advocacy programs at scale (adoption, engagement, renewals, advocacy) with strong business results
- Deep understanding of the relationship between low-touch customer and product data to identify the optimal paths for digital communication, education and engagement
- Creative and methodical problem solving. Bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one-team
- Experience in campaign reporting and leveraging insights from analytics tools like HubSpot, Marketo, Eloqua, Looker, Tableau, & Salesforce to improve campaign performance.

You also bring:

- 3+ years of experience in marketing, with a focus on customer lifecycle marketing or email marketing preferred in SaaS/technology companies.
- Proven ability to collaborate and build rapport with cross-functional teams from sales to marketing functions.
- Experience in campaign reporting and leveraging insights from analytics tools like Looker, Tableau, & Salesforce to improve campaign performance.
- Experience partnering with SDR teams to optimize lead conversion, and a strong record of working with Sales to exceed goals.
- Experience analyzing user interactions and chatbot data to identify areas for improvement and implement changes.
- Creative and methodical problem solving. Bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback
- Solid understanding of marketing automation concepts, including segmentation, lead nurturing, and customer journey mapping.

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

US Salary Range
$96,000$102,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.

If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.