Web Strategy & Development Director
Culture Amp
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
Culture Amp is looking to hire a visionary and strategic Web Strategy and Development Director to lead the evolution of our web presence and drive measurable impact across the organization. This role will shape the long-term vision for our website, ensuring it is a critical asset that supports our business objectives and enhances user engagement through innovative digital experiences. This position can be performed from our San Francisco or Chicago hubs.
Role Purpose
The Web Strategy and Development Director will define and lead the strategic direction, innovation, and development of Culture Amp’s global website. This role requires a high-caliber leader with digital transformation, web technology, and growth strategy expertise. The Director will steer a team of engineers, digital professionals, and external partners to create a best-in-class web presence that accelerates the company’s growth, aligns with business goals, and delivers a seamless user experience across all touchpoints.
Key Responsibilities
Website Strategy & Leadership:
- Develop a forward-looking website strategy that integrates with Culture Amp's overarching business goals and marketing vision.
- Drive website innovation, ensuring it serves as a strategic tool for lead generation, customer acquisition, and brand elevation.
- Lead the evolution of the website by incorporating cutting-edge technologies, optimizing user engagement, and ensuring scalability for future growth.
- Establish and communicate a strategic web roadmap to senior leadership, outlining key priorities, goals, and milestones.
Team Collaboration:
- Partner with the marketing leadership team to ensure website initiatives are closely aligned with marketing campaigns, lead generation goals, and regional marketing efforts.
- Collaborate with marketing, product, and sales teams to ensure the website effectively supports demand generation strategies, customer acquisition, and market expansion.
- Serve as the senior leader responsible for web strategy across the organization, influencing marketing, product, IT, and operations to drive cross-functional initiatives that enhance the customer journey.
Performance Optimization & Digital Growth:
- Lead the website's overall performance strategy, ensuring alignment with key metrics such as revenue growth, user engagement, conversion rates, and customer retention.
- Spearhead data-driven initiatives for SEO, SEM, CRO, and user experience optimization using cutting-edge analytics tools.
- Oversee the creation of dashboards and reporting mechanisms to regularly present performance insights to the VP of Demand Generation and the wider marketing team, ensuring continuous alignment with marketing objectives.
- Stay at the forefront of digital trends and competitive benchmarking to ensure Culture Amp’s web presence is industry-leading and supports demand generation efforts.
Team Development & Leadership:
- Lead, mentor, and scale a high-performing multidisciplinary team, including web engineers, UX/UI designers, SEO/optimization and content specialists.
- Foster a culture of innovation, collaboration, and continuous learning within the team to keep up with rapid technological advancements.
- Define strategic goals and KPIs for the team and ensure alignment with both company-wide business goals and specific marketing-driven demand generation targets.
- Champion professional development, supporting the growth and career progression of team members.
Digital Content & User Experience:
- Collaborate with marketing and product teams to develop content strategies that position Culture Amp as a thought leader, ensuring all web content is high-quality, SEO-optimized, and aligned with demand generation efforts.
- Oversee user experience (UX) initiatives to ensure the website delivers a superior, accessible, and intuitive experience for all target audiences.
- Direct ongoing site usability testing, customer feedback loops, and accessibility audits to continually refine the user experience in alignment with demand generation goals.
Technology & Vendor Management:
- Oversee the selection and implementation of development tools and third-party solutions to support the website’s growth, scalability, and alignment with marketing technology stacks.
- Build strategic relationships with external agencies, vendors, and contractors to augment internal capabilities and drive specialized projects.
- Ensure seamless website integration with marketing automation tools, CRM systems, and other technologies that support demand generation and sales operations.
Project & Budget Oversight:
- Lead the execution of complex, high-impact website initiatives from strategy to delivery, ensuring all projects are completed on time and within budget.
- Manage the website’s development budget and make strategic investment recommendations to support demand generation growth.
- Identify and mitigate risks associated with website development, ensuring project delivery, platform security, and alignment with broader marketing goals.
Experience and Qualifications
Experience:
- 10+ years of experience leading web strategy and development in a high-growth, B2B SaaS environment, with at least 5 years in a leadership role.
- A proven track record of driving large-scale web transformation initiatives that align with business growth, marketing, and demand generation goals.
- Demonstrated success in leading high-performing digital teams and fostering a culture of innovation and collaboration.
Skills:
- Visionary leadership with the ability to develop and execute long-term web strategies that drive significant business and demand generation outcomes.
- Strong experience in cross-functional leadership, working with marketing, demand generation, and product teams to influence strategic decisions at the organizational level.
- Expertise in digital marketing strategies, including SEO, SEM, and conversion rate optimization, to drive lead generation and customer engagement.
- Superior communication and stakeholder management skills, with the ability to present data-driven insights and influence key decisions across marketing and business leadership teams.
- Strong technical acumen, including deep knowledge of web development technologies, CMS platforms, and integration with marketing and sales tech stacks.
Technical Knowledge:
- Deep understanding of modern web technologies, platforms, and frameworks, including headless CMS, cloud infrastructure, and web performance tools.
- Proficiency in leading analytics platforms such as Google Analytics, SEMrush, and marketing automation tools (e.g., HubSpot, Marketo) to drive data-informed decision-making.
We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.