ABM Specialist (Account - Based Marketing)
Culture Amp
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
Please note, we are only considering candidates who are within a commutable distance to our San Francisco office. Fully remote applications will not be considered at this time.
The Opportunity at Culture Amp:
The Account-Based Marketing Specialist’s mission is to support Culture Amp’s Enterprise segment through integrated marketing campaigns, working collaboratively across marketing and sales to execute successful demand generation programs. The ideal candidate is a collaborative growth marketer who operates with proactivity and has experience developing, executing, and measuring global campaigns.
As a key member of the Global Demand Generation team, the Account-Based Marketing Specialist will support the development and execution of targeted full-funnel marketing campaigns for the Enterprise segment, spanning paid, owned, and earned channels. This role will be responsible for the day-to-day management of segments and campaigns within 6sense, partnering closely with Global & Regional partners to execute strategic New Logo and Expansion activations.
As one of the members of our Marketing Team, you will:
Responsibilities:
- Work across the marketing team to develop and execute tactics that will drive pipeline and revenue for the Enterprise segment and create a consistent experience across channels.
- Own the day-to-day management within the 6sense platform, segment and list building, reporting, keyword intent updates, campaign creation, etc
- Support and communicate Enterprise marketing plans to the wider marketing team, enabling your counterparts with insights via regular feedback loops with regional marketers.
- Develop campaign and channel metrics alongside your marketing partners and report on the impact of campaigns across the Enterprise segment and optimize over time.
- Collaborate across teams to create and execute personalized content and messaging for target accounts & segments, including email, webinars, events, paid media, and other marketing channels.
- Conduct research and analysis to identify target accounts and segments, assessing their needs, pain points, and preferences, to tailor marketing campaigns accordingly.
What You Bring to Our Camp
- Experience building, executing and optimizing successful marketing programs that drive net new demand and contribute to customer expansion.
- 3 years of experience in marketing (ideally 3 years in a demand generation/campaigns role capacity in SaaS/B2B technology companies).
- 2+ years of Account Based Marketing experience.
- Take a global approach to your role, understand the nuances of global marketing, and incorporate feedback from regional teams into campaign planning and execution.
- Strong analytical skills with experience in campaign reporting and leveraging insights from analytics tools like Looker, Tableau, & Salesforce to optimize campaign performance.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in cross-functional teams.
- Results-oriented mindset with a focus on driving revenue growth.
- Self-motivated, proactive, and adaptable to changing business needs.
Preferred:
- Experience building, executing and optimizing successful account-based marketing campaigns
- Experience using: ABM Tools (6sense), BI Tools (Looker experience preferred)
- Experience using a CMS, marketing automation software, and CRM marketing tools such as HubSpot, Salesforce, etc. to execute marketing activities.
- Learn faster through feedback mentality; excited to test, learn and grow the business through ABM.
For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission
The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.