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Senior Demand Generation Manager



Sales & Business Development
London, UK
Posted on Thursday, July 4, 2024
At Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 70+ countries worldwide, serving more than 320,000 workplaces.
Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London, backed by top investors and recently surpassed 100m ARR. We've helped millions of workers across industries and aim to empower 60% of the global workforce. If you're passionate about improving the world of work, one shift a time, join us at Deputy and help shape the future of hourly employment!
You do not need to match every listed expectation to apply for this position. Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
Job Summary
Deputy is excited to announce we're hiring a new Senior Demand Generation Manager to lead our go-to-market programs in the EMEA region. This pivotal role involves collaborating with our global marketing team, sales, and operations to drive qualified pipeline and support our business growth and sales objectives.
We're looking for a customer-oriented storyteller who thrives on data and is driven by clear goals. The ideal candidate will possess strong problem-solving skills, accountability, and a keen attention to detail. They should excel in reporting and analytics, maintaining an action-oriented mindset, and communicating effectively while ensuring organizational transparency.
This role demands agility and focus, especially when working with senior stakeholders, cross-functional teams, and agencies to deliver impactful programs. If you are passionate about creating high-impact marketing strategies and enjoy working in a dynamic environment, we'd love to hear from you!


  • Drive qualified pipeline for our sales team by managing and overseeing integrated marketing campaigns and regional programs that help us meet and exceed our marketing and sales KPIs.
  • Collaborate with the broader marketing team—including Web, PMM, PR, Brand & Creative, and Content—to execute on strategy.
  • Build, analyze, and iterate demand gen programs leveraging marketing channels, including direct marketing, SEM, Events, third-party, SEM, and Paid Social to drive pipeline and ROI within our target markets.
  • Ensure leads flow successfully through the funnel beyond the marketing-to-sales handoff, identifying areas to strengthen the sales cycle for more close won deals.
  • Constantly innovate and push the envelope, iterating always-on programs to maximize growth.


  • Bachelor’s degree in marketing, communications, and/or business, or related field.
  • 2-4 years of experience building and executing high-impact integrated marketing campaigns/programs for SaaS products.
  • Marketing Automation (CRM) experience a must (Marketo and Salesforce a plus).
  • Excellent verbal and written communication skills.
  • Proven expertise in GDPR principles and compliance: experience in implementing GDPR-compliant processes for lead generation, data collection, and email marketing.
  • Strong relationship/team building and cross-functional project management skills.
  • Must be detail-oriented and understand how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results.
  • Strong reporting and analytics skills.
  • Experience working cross-functionally with various teamsFamiliarity with HR software is a plus.
Employee Perks
- Highly collaborative working environment
- Flexible co-working space in central London at Uncommon Liverpool St
- Free happy hours, afternoon tea, networking, and professional events
- Employee stock ownership from Day 1
- Employee pension matching programme
- Private health and dental insurance
- Paid parental leave to support you and your family
- Flexible holiday time, including 2 celebration days per year for those special moments
- Work from home stipend to help you get set up and succeed from home
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.