Senior Demand Generation Marketing Manager
Deputy
Marketing & Communications, Sales & Business Development
Remote
Posted on Jul 4, 2024
At Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 100+ countries worldwide, serving more than 330,000 workplaces.
Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London, backed by top investors and recently surpassed $100m in annual recurring revenue. We've helped millions of workers across industries and aim to empower 80% of the global workforce. If you're passionate about improving the world of work, one shift a time, join us at Deputy and help shape the future of hourly employment!
Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
Job Summary
As the Senior Demand Generation Marketing Manager you will be responsible for creating and implementing strategic marketing programs that drive demand, generate leads, and build brand awareness. You will work closely with cross-functional teams, including the broader marketing, sales, product, and content, to develop and execute integrated marketing campaigns. Your role will also involve managing the planning and execution of events, both virtual and in-person, to enhance our brand presence and engage with our target audience.
Responsibilities:
- Plan, Develop, and Execute Multi-Channel Campaigns: Create and implement data-driven demand generation strategies to drive qualified leads and support pipeline growth, aligning with business goals and key customer segments.
- Collaborate with Product Marketing: Ensure campaign messaging aligns with product features and benefits, working closely with the product marketing team to maintain consistency and effectiveness.
- Partner with Content Team: Work with the content team to create and distribute high-quality marketing assets that support demand generation and campaign efforts.
- Team Collaboration: Align marketing activities with sales and marketing goals, providing tools, resources, and strategies to optimize lead conversion and support sales objectives.
- Event Planning and Execution: Lead the planning, promotion, and execution of company-hosted events, webinars, and industry conferences, ensuring alignment with business objectives.
- Manage Event Logistics: Oversee event logistics, including vendor relationships, venue selection, booth design, registration pages, and budget management to ensure successful event execution.
- Post-Event Follow-Up: Develop and implement post-event strategies to nurture leads and convert event attendees into customers, ensuring alignment with overall demand generation efforts.
- Utilize Marketing Automation and CRM Tools: Use marketing automation tools and CRM systems to nurture leads through the funnel, track performance metrics, and optimize marketing efforts.
- Monitor and Report on Campaign Performance: Track and analyze key performance indicators (KPIs) for demand generation, campaigns, and events, providing regular reports and insights to senior management.
- Continuous Improvement through Data-Driven Insights: Use performance data to inform and optimize future marketing strategies, ensuring continuous improvement in marketing effectiveness and alignment with business objectives.
Qualifications:
- Bachelor’s Degree in Marketing, Business, or a Related Field
- 5+ Years of Experience in B2B Marketing: Preferably in the SaaS or tech industry, but not necessarily a hard requirement, allowing for broader applicability of the candidate's experience.
- Experience in Demand Generation and Event Marketing: Demonstrated experience in executing marketing campaigns and coordinating events, with an emphasis on supporting roles rather than leading entire initiatives.
- Basic Analytical Skills: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Good Project Management and Organizational Skills: Ability to manage smaller projects or assist in larger ones, with some experience in handling multiple tasks simultaneously.
- Strong Communication and Interpersonal Skills: Ability to collaborate effectively within teams and across departments, with a focus on learning and growth in this area.
- Creative Thinker with a Willingness to Learn: A passion for marketing and a desire to innovate, with the understanding that more complex, strategic thinking will develop over time.
- Ability to Work Independently and in a Team: Can handle tasks with guidance and thrives in a supportive, dynamic environment where they can continue to develop their skills.
Employee Perks
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company wide development and coaching
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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