Paid Media Implementation Specialist
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See open jobs at Digivizer.See open jobs similar to "Paid Media Implementation Specialist" Innovation Bay.Marketing & Communications · Full-time
Metro Manila, Philippines
Paid Media Implementation Specialist | Philippines
(Short-term Contract)
About the role
We are looking for a hands-on Paid Media Implementation Specialist with demonstrated experience building campaigns in Google Ads and Meta Ads Manager.
This is primarily an implementation, activation, and quality-assurance role. You will translate approved media strategies, campaign briefs and budgets into accurately structured, fully tracked and launch-ready campaigns. You will also monitor live campaigns, complete agreed optimizations and identify delivery or performance issues for escalation.
This suits someone who enjoys the technical and operational side of paid media: getting every campaign, audience, keyword, creative, URL, tracking parameter, and budget setting right.
To start, this role will be full-time on a 3-month contract, with the potential to move into a permanent position for the right person.
Our company culture (see our website) is built on one team, authenticity, courage, responsibility, and a growth mindset. We know our client's success results in our success. We hire people who are smart, talented, get things done, are infinite learners, and not an ars*hole!
What the Role Entails:
1. Campaign activation
- Build and launch campaigns across Google Ads and Meta Ads Manager from approved briefs and media plans.
- Implement Google Search, Performance Max, Display, YouTube, and remarketing campaigns.
- Implement Meta prospecting, retargeting, lead-generation, traffic and conversion campaigns.
- Build campaign, ad-set/ad-group, audience, keyword and creative structures according to strategy and best practice.
- Upload ad copy, creative assets, destination URLs, extensions/assets and tracking parameters.
- Apply approved budgets, bidding strategies, schedules, locations, exclusions and conversion objectives.
- Duplicate, adapt, and localize campaigns across different clients, products and markets.
2. Quality assurance
- Complete detailed pre-launch checks across campaign structure, budgets, targeting, creative, links, tracking and naming conventions.
- Confirm that campaigns match approved briefs and media plans before launch.
- Check ads for formatting, policy compliance, spelling and brand consistency.
- Identify and correct setup errors before they affect client spend or performance.
- Maintain accurate campaign records, checklists and implementation documentation.
3. Tracking and measurement
- Check that the appropriate conversion actions, Meta Pixel events and campaign objectives are being used.
- Apply UTMs consistently and verify that destination URLs and tracking parameters work.
- Assist with testing conversion tracking across Google Ads, Meta, GA4 and Google Tag Manager.
- Escalate tracking discrepancies, broken events or data-quality issues promptly.
- Support reconciliation of platform results with Digivizer and analytics data.
4. Campaign monitoring and optimization
- Monitor campaign delivery, pacing, and key performance indicators.
- Complete agreed optimizations, including search-term reviews, negative keywords, audience exclusions, budget adjustments, creative rotation and placement reviews.
- Identify underspend, overspend, disapprovals, tracking failures and unusual performance movements.
- Document changes clearly and communicate material issues to the Paid Media Manager.
- Contribute observations and recommendations based on campaign data, while working within the approved strategy.
5. Team contribution
- Manage multiple campaign builds and deadlines without compromising accuracy.
- Communicate progress, risks, and blockers clearly to the wider paid-media team.
- Follow Digivizer processes, templates, and naming conventions consistently.
- Contribute to improving activation checklists, workflows, and automation.
- Stay current with changes to Google and Meta advertising products and policies.
What We’re Looking For:
- At least one (1) year of hands-on paid-media experience, preferably in an agency or multi-client environment.
- Demonstrated experience personally building campaigns in both Google Ads and Meta Ads Manager.
- Practical Meta experience across prospecting, retargeting, lead generation and conversion campaigns.
- Practical Google Ads experience across Search and Performance Max; Display and YouTube experience is desirable.
- A plus if you have Google Ads certifications, Meta Blueprint certification, experience with e-commerce, lead-generation, and B2B campaigns.
- Familiarity with Microsoft Ads, LinkedIn Ads, TikTok Ads or Shopify.
- Strong understanding of campaign objectives, account structure, audiences, keywords, match types, bidding strategies and budget settings.
- Experience completing campaign QA and troubleshooting campaign delivery issues.
- Working knowledge of conversion tracking, pixels, UTMs, GA4 and Google Tag Manager.
- Strong numerical ability and confidence interpreting CTR, CPC, CPM, CPA, conversion rate and ROAS.
- Excellent attention to detail and the ability to follow structured processes.
- Strong written and spoken English.
- Ability to manage competing priorities and communicate problems early.
- Reliable internet connection and ability to work the required Sydney, Australia-aligned hours.
The role involves 5 days working remotely in the Philippines, following Sydney, Australia timezone/work hours. There will be a few team face-to-face days in Metro Manila each year.
We are a BYOD (Bring Your Own Device) company.
About Digivizer
Digivizer is a Digital Marketing Insights Technology company with a world class platform helping businesses get more from their digital marketing spend. Digivizer also offers a highly specialized end to end digital marketing agency services. Digivizer is a top ad, tech, and agency partner to all the major social, search and web platforms including Google, Meta, TikTok, Microsoft, Amazon, and Shopify. We are the first and only LinkedIn Marketing Partner in Australia.
Digivizer is a growing company, with its own SaaS Digital Marketing insights technology designed to help every business grow. Digivizer is a fun, creative, innovative culture. Our headquarters is in Sydney however we serve a number of multinational brands and are expanding internationally.
Working with the world's most well known brands and some of the most exciting start-ups, growth companies and SMBs, this is an opportunity to join our Digital Performance Team within our Agency and grow our agency services customers’ business, their success, and our own.
To applicants:
We appreciate your time in applying however will only be able to get in touch with our shortlisted candidates.
No Agencies please.
Digivizer is an Equal Opportunity Employer
This job is no longer accepting applications
See open jobs at Digivizer.See open jobs similar to "Paid Media Implementation Specialist" Innovation Bay.