Birchal

Financial Services

Cremorne, Victoria 9,898 followers

We connect companies with passionate supporters who provide the capital they need to thrive.

About us

We connect companies with passionate supporters who provide the capital they need to thrive. At Birchal, we make fundraising simple, empowering forward-thinking businesses to build communities of engaged investors and focus on shaping the future we all want to see. As Australia’s market leader in crowd-sourced funding (CSF), Birchal is a licensed and regulated platform helping startups, scaleups, and small businesses access the capital they need. With over 75% market share, we’ve been at the forefront of CSF since 2018 — raising more than $225 million across 350+ campaigns, backed by over 130,000 investments. We help founders connect with investors who believe in their vision, and we help investors discover and back the brands they love. Together, we’re redefining how capital is raised and invested in Australia.

Website
https://www.birchal.com/

External link for Birchal

Industry
Financial Services
Company size
11-50 employees
Headquarters
Cremorne, Victoria
Type
Privately Held
Founded
2018
Specialties
crowdfunding, startups, technology, funding, raising capital, equity crowdfunding, B2C, and B2B

Locations

Employees at Birchal

Updates

  • 9,898 followers

    🚀 Birchal is heading to West Tech Fest 2025! Our CEO 🍇 Kirstin Hunter and Samyak Desai will be in Perth from 8–12 December, joining founders, investors and innovators for one of the biggest weeks in tech. West Tech Fest is a celebration of the Asia–Pacific startup ecosystem, bringing together global founders, investors, researchers and industry leaders for keynotes, showcases, mentoring and networking. We’re excited to connect with WA founders and investors, and to support the incredible work happening across the local startup community. If you’re attending, we’d love to meet, whether you’re building something new, scaling, raising, or simply exploring what’s next. See you in Perth! ✨

  • 9,898 followers

    Victoria’s startup scene has grown from 2,650 startups in 2022 to more than 4,300 today – with founders who are more diverse, ambitious and purpose driven than ever. LaunchVic is now running a confidential founder survey to help understand how the ecosystem is evolving and what support founders need most. Eligible founders who complete the survey will go into the draw to win a voucher for 1HOTEL Melbourne, valued at $1,000. If you’re a Victorian startup founder, share your experience today. Submissions close Wednesday 17 December 2025. 👉https://lnkd.in/g9gy7eU4 #LaunchVic #VictoriaStartups #StartupEcosystem #FounderSurvey #Innovation

  • Massive thanks to Dominic Pym, 🌱 Judy Anderson-Firth and the Euphemia crew for spending the evening with us and sharing so much wisdom. Always walk away from Dom with a few gems to think about. A big year for Birchal, and even bigger things ahead. Also… Gathar absolutely nailed the food.

    3,084 followers

    Massive thank you to the Birchal team for their incredible efforts this year. We had so many amazing conversations at the Birchal EOY team dinner, and we’re so excited to see what the team can do in the years to come. Dom also had a great sit-down with Shishir Chowkse (Head of Finance at Birchal), where they discussed the lessons learned from the highs and lows of building great companies and what it takes to be successful. Hint: All roads lead back to people and culture. We also want to sneak in a shoutout to Gathar, another awesome Euphemia portfolio company. They did an incredible job at catering the event thanks to an epic grazing table and canapés prepared by Gathar chef, Tania.

  • We’re thrilled to see Normal share their next chapter, and even more excited to welcome them onto Birchal as they kick off their equity crowdfunding journey! Normal has built one of Australia’s most modern, mission-led sexual wellness brands, with incredible growth, creator partnerships and a powerful commitment to education. From best-in-class products to free inclusive education reaching millions, Normal is now ready for their next phase of growth, and EOIs are officially live on Birchal 🫶 https://lnkd.in/dfEwSiqj Always consider the general CSF risk warning and offer document before investing.

    A lot of people don’t realise that Normal is actually still 100% owned by our team - but that’s about to change and we'd love you to be a part of it 👇 We’ve built a leading brand in the Australian market over the last 5 years, creating amazing products, plus an ever-growing library of free online education and conversation-shaping research. A few of my personal highlights: 👀 Nearly 1 million views per month on our social media 📣 400+ media mentions including Vogue, The Australian, TedX & Triple J 🥰 Collaborations with Australia's biggest creators (including not one but two who interviewed the Prime Minister in our last election!) 💰 60-70% annual sales growth for the last 3 years 🚀 Our first major retail partnership preparing to launch in 2026 🎬 3 movie-length free video courses & 100+ expert-approved guides It's time for our next phase of growth, including expanding our B2B distribution, our repeat-purchase products and our iconic creator collaborations - as well as bringing in top talent to support our next phase of growth (because no one wants me as Head of Ops / Marketing / Product / Finance / Strategy / Sales 🤣). We're excited to announce our expression-of-interest equity crowdfunding campaign via Birchal opens today - head to the link in comments to learn more about becoming a shareholder and supporting the revolution in this space ❤️ Always consider the general CSF risk warning and offer document before investing.

  • ⏰ Final hours to invest in Jupyter! Jupyter's prevention-first AI turns everyday cameras into intelligent guardians - stopping intrusions, protecting parcels, and deterring crime before it happens. With strong early traction and over $255K raised already, investors are backing Jupyter’s mission to redefine what home and business security can be! Their offer closes tonight, 13th November at 10PM AEDT. Don’t miss it 👇 https://lnkd.in/dqGu26F3 Always consider the general CSF risk warning and offer document before investing.

  • 9,898 followers

    Built with purpose. Backed by science. Now, backed by you. For nearly two decades, Nuzest has been guided by a simple mission: to make good nutrition simple. Born from a personal journey toward better health, Nuzest Life has grown into a trusted global brand, serving customers in over 20 countries and redefining clean, plant-based nutrition. Now, they’re inviting their customers, family, and friends to become part owners of Nuzest. This community raise is about staying true to their roots & empowering people to invest in better health, one scoop at a time. Birchal is thrilled to be hosting their CSF campaign & its now live here: https://lnkd.in/dd9nBBnf Always consider the general CSF risk warning and offer document before investing. #birchal #csf #crowdfunding #investinhealth #nuzest 🍇 Kirstin Hunter Kimberley Chee Jane Ingram Dulce M. Colin Samyak Desai

  • 🌊 Invest in Western Australia’s Living Reef Future Reef Craft is pioneering marine ecosystem restoration in Western Australia - transforming degraded seabeds into thriving reefs and building a new industry in reef restoration. Their flagship project in Cockburn Sound is the first in WA to secure a lease and regulatory approval to translocate coral - a huge step toward scalable, science-backed reef restoration that can offset coastal development impacts and generate future biodiversity credits. With a team spanning marine science, policy, and business, Reef Craft is helping industry meet ESG and biodiversity goals - while protecting coastlines, creating jobs, and driving the blue economy forward. This is your chance to invest in Australia’s ocean innovation frontier. 👉 Register your interest today and join Reef Craft as they help shape the future of sustainable marine development. 🔗 https://lnkd.in/gq5EZs6p Always consider the general CSF risk warning and offer document before investing.

  • What a fantastic evening with Temi and the Jupyter team last night! 💡 We had the chance to see their product first hand - technology that turns everyday cameras into intelligent guardians, capable of detecting and deterring threats in real time. It’s always inspiring to see founders like Temi pushing the boundaries of AI, privacy, and smart home innovation. 🙌 Huge thanks to everyone who joined us - and stay tuned for more Birchal founder events as we continue to connect investors with the next generation of Australian innovation!

  • If innovation thrives on diversity, why does venture capital still look the same? We’re proud to see our CEO 🍇 Kirstin Hunter share her thoughts in Forbes Australia on the persistent funding gap faced by women and underrepresented founders - and how crowdsourced funding offers a real alternative. At Birchal, we believe innovation shouldn’t be gated by who you know. By opening access to investment through the crowd, we’re helping build a more inclusive, founder-focused ecosystem - one where capital reflects the creativity of the community it supports. Read Kirstin’s full article here 👇 🔗https://lnkd.in/deypUAJt

    I joined Birchal mostly because I love the promise of crowdsourced funding, but also because I was frustrated by venture. This opinion speaks to both. The Q3 2025 Cut Through Venture report released last week feels like groundhog day: women-only teams tracking at 1% of capital year to date (half their 2024 total, which in turn was half their 2023 total). 83% of the capital going to men-only teams. The women founders who are raising mostly doing so from overseas funds, because our home-grown funds won’t back them. Meanwhile, crowdsourced funding eliminates the gatekeeping role of the professional investor, replacing the homogeneity of the VC landscape with the wild diversity of the community. The combination of people power and financial power opens access to founders who’ve traditionally been excluded from VC networks, creating a more diverse and resilient ecosystem. If you, or someone you know, are feeling by excluded from venture - hit me up for a chat about raising capital through the crowd.

  • 🚀Join us for Drinks with Jupyter’s Founder - This Monday in Richmond! We’re excited to host a relaxed catch-up with Temi, founder of Jupyter, the AI-powered home and enterprise security platform currently raising on Birchal. This is a great chance to meet Temi in person, chat about Jupyter’s mission to make security proactive (not reactive), and connect with fellow investors and community members - all over a few drinks 🍸 📅 When: Monday, 20 October at 5:00pm 📍 Where: Harlow Bar, 447 Church St, Richmond VIC 3121 It’s free to attend - spots are limited, so make sure to RSVP! RSVP here 👉 https://luma.com/3cesgjsb

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Funding

Birchal 3 total rounds

Last Round

Equity crowdfunding

US$ 1.3M

See more info on crunchbase