Empiraa
Litecard | a wallet-led marketing platform for CRM, Loyalty & Promotions We help brands connect with users through Apple and Google Wallet. Our platform powers digital loyalty cards, offers, and memberships that can be distributed via QR code, SMS, email, or directly from media channels. Brands use Litecard to simplify CRM and promotional experiences across physical and digital touchpoints. ✔ Branded wallet passes with real-time updates ✔ Built-in rewards tracking, push notifications and customer journeys ✔ Plug and play with platforms like Shopify, Square, and major PoS/CRM systems ✔ Self-serve dashboard for campaign management and analytics Trusted across retail and brand groups across 15+ countries, Litecard makes mobile engagement fast to deploy, measurable, and easy to scale. Learn more: litecard.com.au
External link for Litecard (Connected Commerce across Apple and Google Wallets)
Level 4/54 Wellington St
Collingwood, Victoria 3066, AU
7 Temasek Boulevard #12-07 Suntec Tower One
Singapore, Singapore 038987, SG
Wilhelminakade 173
Rotterdam, South Holland 3072 AP, NL
The Field house, Morgenster Wine and Olive Estate, Vergelegen Road,
Somerset West, Cape Town 7130, ZA
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
A big thank you to the Sinch team for having us at their partner appreciation day this year. Was awesome to see some great shakers and movers in the CRM, media and brand growth space here! Cheers to a great 2026! #litecard #sinch #mobilewallets #sms #media
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
Most brands are preparing to lean heavily on the same channels - email, SMS, digital ads, and mobile apps. But with so much activity happening at once, it’s becoming harder for channels to convert. One option many brands are now exploring is Mobile Wallet marketing. 📲 Apple Wallet and Google Wallet passes offer a simple way to stay present with customers who may not download your app or regularly open SMS/emails. Because the pass sits on their phone, it allows you to share branded offers, reminders, and personalised updates at moments that matter - including when they’re near your store. When used alongside traditional channels like: ✉️ Email 📱 SMS 📲 App-based marketing 🛣️ Out-of-home 💻 Digital ads …Mobile Wallet becomes another “key” on the marketing chain that helps reach customers without adding friction. For campaigns like BFCM, this can be especially useful for: • Reminding customers of offers without adding to inbox fatigue • Reaching those who already engage less with email/SMS • Giving lapsed customers a simple way back into your ecosystem • Supporting in-store traffic during peak retail periods It’s not about replacing your current stack, but expanding it with a channel that many brands might overlook. If you're curious about how other retailers are using Wallet passes this season, we will continue to publish and educate how brands are using this channel to drive incredible CRM results! #BlackFriday #CyberMonday #RetailMarketing #MobileWallet #CustomerExperience #eCommerce #MarketingStrategy #Litecard
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
Never would I have thought that one day we'd have a team in Jakarta. Feels crazy to have so many people see the vision - and watch it come to life! A big shout-out to Global Victoria, VGTI SEA - Victorian Government Trade and Investment Southeast Asia and Australian Trade and Investment Commission (Austrade) for helping us make this happen. And of course, the amazing team members, partners and brands that trust us to be part of their journey. #Victoria #Australia #VGTIJakarta #Litecard #DigitalWallet #Innovation #MelbourneTech #CustomerEngagement #IndonesiaAustralia #Trade #DigitalTransformation
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
Day 2 at DMWF in Amsterdam. Day 1 has been great. Many marketeers have learned about the options for Marketing in Mobile Wallets. Many leads we will follow up and tell more about the benefits: - more store traffic - higher engagement - higher revenue - many more Are you visiting? Love to see you there
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
We’ve introduced location-based push notifications within the Litecard dashboard, enabling brands to connect digital behaviour with real-world retail moments more effectively. Teams can configure journeys that send Apple Wallet and Google Wallet push notifications when a customer enters a predefined 50-100m radius of any store or activation point. Everything is managed through the UI, with no technical setup required. Why this matters: • No integration overhead - No APIs, no engineering resources, no systems alignment. Marketers set the logic; the platform handles the orchestration. • Contextual and timely - Offers, reminders, and loyalty prompts can now be delivered precisely when a customer is nearby, increasing the likelihood of an in-store visit. • Consistent automation - Once configured, geofenced engagement runs in the background, creating a seamless bridge between digital touchpoints and physical retail outcomes. And can be updated through the dashboard any time. Mobile wallet passes are evolving from static assets into dynamic, location-aware engagement tools. This is an important step toward enabling retailers to influence intent in the moments that matter most. #MobileWalletMarketing #LocationBasedMarketing #Geofencing #RetailTech #NoCode #AppleWallet #GoogleWallet #CustomerExperience
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
👔 Loyalty, streamlined. Barkers Men's Clothing is an iconic New Zealand brand with nationwide stores and a strong online presence. Dressing Kiwi men for work, weekends and big moments. Partnering with the Overdose. New Zealand team, Barkers are rolling out a Litecard (Connected Commerce across Apple and Google Wallets) powered digital wallet, connecting Apple Wallet, Google Wallet and Klaviyo for real‑time rewards and updates. By integrating Litecard, Ontempo NZ Ltd and Klaviyo, we’ve unified loyalty data so rewards are a tap away. One connected experience across channels. Digital loyalty, done right. -
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
CRM and marketing teams are entering a new era - and traditional channels like email, SMS, and apps are also changing rapidly. Consumers are overwhelmed. Open rates are down. Acquisition costs are up. Loyalty programs and rewards redemptions are underutilised. AI and eCom-lead businesses are sending question marks everyone's way. What if there were a native, low-friction channel you could deploy in under a week, without requiring an app and almost no integration? Apple and Google Wallet integrations are emerging as a serious tool for: - Delivering digital offers, memberships, or rewards - Sending push notifications tied to campaigns or locations - Replacing plastic cards and inefficient app check-ins - Tracking performance across online and offline journeys Leading retail and CPG brands are already embedding mobile wallet passes into CRM flows, ecommerce journeys, and in-store promotions - resulting in 20-40% higher customer LTV and a tangible/clear sales lift. If you’re responsible for CRM, loyalty, or retention marketing, and you haven’t explored wallet-based engagement, there's no better time to evaluate it. We’re publishing research, case studies, and integration guides for eCommerce and CRM teams. Reach out if you’d like access to recent benchmarks or to try a demo yourself. Litecard (Connected Commerce across Apple and Google Wallets) #CustomerEngagement #CRMStrategy #DigitalLoyalty #RetentionMarketing #MarketingInnovation #litecard
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
What a privilege & we are a little bit damn proud - the opportunity to include a first-ever feature in Australian retail loyalty programs. The entire team at Sheike, Hayley Rosales & Mel Grafton - we loved the opportunity to work with you & launch SHEIKE Society - a brand I genuinely adore & love to wear! Thanks for joining us at the Australian Loyalty Association Insights Event (including a pre-release outfit!) So many things to love here, but the big call out. A first ever in women’s fashion retail programs: a Status Hold. Women’s bodies change shape for many reasons in their life. Why should a woman be demoted? Not at Sheike. 😉 Status Hold retains the tier status during times when a woman needs it most, & should be celebrated. Sheike Society: By women. For women. Thanks to Mel for sharing her experience, her journey, achievements & her favourite loyalty moments during the LTL episode. Plus a big shout out to our fabulous partners who helped bring this program to life! Lexer Litecard (Connected Commerce across Apple and Google Wallets) Paula Thomas Elevate Loyalty Jodie Wilson #ThisIsLoyalty #AlwaysElevate #SheikeSociety #LetsTalkLoyalty #LoyaltyTv LTL Audio Link: - https://lnkd.in/dq5GKHx6 LTL Video Link:- https://lnkd.in/dPPsEyKv
Litecard (Connected Commerce across Apple and Google Wallets) reposted this
For the longest time, Apple and Google Wallet were used for bank cards and boarding passes Now, you can use it to communicate and interact with brands in-store or online This is why we built Litecard - a marketing platform that, in the same way you use email/SMS platforms to communicate with customers, you can use the Wallet as a channel for media and marketing Ticking all the craze these days of - Omnichannel - Online-to-offline - Personalisation Budgets are tightening as inflation and AI have affected the industry from labour, rent, COGs and even changing customer behaviour - so any sort of marketing that can prove incremental growth is a big win To all the brands and businesses out there that wanted to make an app for push notifications, there is now a new alternative to do just that! Litecard (Connected Commerce across Apple and Google Wallets) #litecard #applewallet #googlewallet #marketing #pushnotifications
Software Development
Collingwood, Victoria
Software Development
Docklands, Victoria
Financial Services
IT Services and IT Consulting
Information Services
Melbourne, VIC
Software Development
New York, NY
Financial Services
Advertising Services
Venture Capital and Private Equity Principals
Technology, Information and Internet
South Yarra, Victoria