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Global Head of Brand

Employment Hero

Employment Hero

Posted on Thursday, September 14, 2023

About us

Employment Hero is an Australian tech unicorn - valued at over $1.25 billion. Our world-class software is the easiest way for small and medium-sized businesses to manage HR, payroll, employee engagement, and benefits. We’ve grown 100% year-on-year since our inception in 2014, and now service over 200,000 businesses and 1 million+ active users globally. We have exciting growth plans for 2023 and beyond, powered by our mission of making employment easier and more valuable for everyone.

We take a Remote First approach with our team. Employment Hero can hire across the world, so long as candidates have eligible working rights and are in a suitable time zone to their colleagues. If you’ve got the skills for the role and the passion for our mission then we want to hear from you!

About the role

As the Global Head of Brand, you will reimagine the Employment Hero brand to create a world-class, immediately recognisable and globally successful brand. You’ll be at the helm of our brand-building efforts, responsible for crafting and executing a comprehensive global strategy. Your mission is to significantly elevate our brand identity, create a compelling narrative, attract new customers and foster brand loyalty among our target audiences. You will collaborate closely with cross-functional teams to shape our brand story and ensure it aligns with our core values and business objectives.

We’re looking for a seasoned branding expert who can bring innovation, originality and big ideas to the table. Our ambitions are big, and we're competing in brand-led and fiercely competitive markets. We need a leader who's conquered these territories before and can elevate our brand to rival our competitors.

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position


  • Reporting into the Global GM of Marketing, this strategically important role will lead a fast growing, cross-functional team of over 30 brand, design and comms professionals based in the UK, Singapore, Malaysia, Australia and New Zealand
  • Direct reports to the Global Head of Brand are the Head of Brand Design, Head of PR Comms, UK Brand & Content Lead, SEA Brand & Content Lead, ANZ Brand & Content Lead, Senior Insights Manager
  • As part of the Marketing Leadership Team, you will help grow the Employment Hero and Swag brands in the UK, Singapore, Malaysia, Australia and New Zealand
  • Enhance our understanding of target audiences, build a plan and execute with precision
  • Continuously assess and report on effectiveness and ROI
  • Work with other members of the Marketing Leadership Team across all of our markets to share best practice
  • Collaborate with other teams within the business, including Product, Sales, Commercial Operations and CX


  • Proven client, agency-side and/or startup experience (minimum 10 years total) in a fast-paced marketing environment
  • Hands on experience leading high performance brand teams including brand strategy and execution
  • Experience using PR to drive business results, ideally across multiple markets
  • An understanding of digital marketing channels (such as SEM, SEO, Display, Social Media, Affiliate and Email) as well as non-digital channels
  • Proficiency with marketing analytics and automation technology such as Google 360 Suite, Braze, Salesforce and/or Marketo
  • Highly proficient in reporting campaign effectiveness
  • The ideal candidate will also be customer-obsessed, detail-oriented and has a strong drive for excellence
  • Excellent written and verbal communication skills
  • Motivated self-starter and ability to work in a fast-paced remote-first environment

Values we look for:

  • Structured: maintains a critical view on processes and is ready to define new ways of working and refine existing ones; highly organised
  • Driven: a self-starter who drives their own workload and takes the initiative to challenge themselves and others
  • Visionary: acts as the leader of an idea and rallies people; focused on the long-term and the big picture
  • Articulate: able to manage diverse stakeholders, lead a constructive debate, and see both sides of an argument
  • Trusting: lets others get on with work in their area of expertise; steps in only when needed
  • Curious: solves problems using evidence and gets to the right answer quickly; questions the status quo but leaves ego at the door

Why join Employment Hero?

* Raised $181M achieving unicorn status in February 2022

* LinkedIn Top 25 Startups 2021, ranked #2 in Australia

* The Australian Top 100 Innovators List 2021

* Raised $140M Series E round led by Insight Partners July 2021

* Raised $45M Series D round led by Seek 2021

* Deloitte Technology Fast 50 2020, ranked #42 in Australia

* LinkedIn Top 10 Startups 2020

* Raised $22M Series C Round led by Seek July 2019

* Raised $8 mill series B round led by Seek and OneVentures

* Deloitte Technology Fast 50 2019, ranked #20 in Australia

* GetApp Category Leader Q1 2019

* Deloitte Technology Fast 50 2018, ranked #12 in Australia

* HRD Gold Medalist - Human Capital Management Systems 2018

* HRD Gold Medalist - Rewards and Recognition Service Provider 2018

* HRD Rewards and Recognition Employer of Choice 2018

* LinkedIn Top 25 Startups 2018

* EY Entrepreneur of the Year National Finalist 2018