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Marketing Lead, Juniper Germany

Eucalyptus

Eucalyptus

Marketing & Communications
Berlin, Germany
Posted on Tuesday, April 18, 2023

Eucalyptus (or 'Euc' for short) is a healthcare technology organisation on a mission to deliver high-touch, high-quality care to millions of patients. We have 4 healthcare brands that form the connective tissue between telehealth consults with doctors, pharmacy delivery and ongoing patient care. Our goal is to provide a differentiated and comprehensive care experience for a wide variety of patients and conditions.

We're well funded, having raised over $100M with our Series C round led by Aussie and US venture capital funds who were early backers of Airbnb, Canva, Uber, and Spotify.

We're not your typical start-up, and we don't want typical candidates either. If you're an out-of-the-box thinker, a trendsetter, a risk-taker, and passionate about making a difference in the world, and be a part of building something extraordinary – keep on reading!

We are seeking an exceptional Marketing Lead to join our team in Berlin, Germany. The ideal candidate will have a strong background in marketing and growth activities, including creative concepting, performance marketing, and brand media coordination. This person should be highly analytical, data-driven, and capable of leading a team and managing processes. An exciting opportunity take on the challenges of scaling an already successful brand into its next act.

Responsibilities:

  • Lead and manage a team of growth marketing professionals and creatives to drive growth and achieve key performance metrics.
  • Develop and execute a comprehensive growth strategy that includes creative concepting, performance marketing, and brand media coordination.
  • Work collaboratively with cross-functional teams to deliver high-quality healthcare services to our patients.
  • Analyze market and patient trends to identify growth opportunities and optimize resources to achieve growth objectives.
  • Manage the budget and optimize spending across all marketing channels to achieve a healthy P&L.
  • Collaborate with our Australian and European headquarters to develop and implement growth strategies that align with our company-wide objectives, including working directly with C-level Executives.
  • Work with the country manager to set and manage quarterly OKRs to achieve business objectives and track performance metrics.

Requirements:

  • Bi-lingual fluency in German and English (both written and speaking)
  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of experience in growth marketing, preferably in B2C consumer brands or healthcare.
  • Experience leading a team and managing processes to optimize for a healthy P&L.
  • Strong analytical skills with the ability to synthesize data and draw insights to inform growth strategies.
  • Experience managing multiple projects and priorities in a fast-paced, highly ambiguous environment.
  • Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.
  • Familiarity with German and European consumer markets, knowledge of healthcare systems would be a plus.

Why Join Us:

  • We are a rapidly growing company with a mission to provide high-quality care to millions of patients worldwide.
  • Work with world-class medical professionals, marketers, engineers, and creatives from leading companies.
  • Competitive remuneration package with government contributions.
  • Fun office parties and team dinners to build strong relationships with your team.
  • Eucalyptus and brand merch designed by our in-house creative team.