B2B Paid Media Manager
Go1
Did you know someone completes a Go1 course or learning resource almost three times every second? We've grown from humble beginnings into the most diverse learning content aggregator on the planet. Our culture transcends physical walls, thriving in connections and collaboration. We embrace change as an opportunity for innovation and growth. Our pace is fast, and our goals are ambitious. If you love tackling bold challenges and growing rapidly alongside talented and humble people, you'll fit right in at Go1.
The next chapter of our growth story needs you. GO there with us.
We are on the hunt for a dynamic, forward-thinking B2B Paid Media Manager to spearhead our paid media strategies, take charge of digital execution, and deliver insightful analytical reports to shape our digital strategy. Reporting to the Senior Inbound Marketing Manager, this role is a key player in our team.
As a B2B Paid Media Manager you will be responsible for managing and fine-tuning paid media campaigns across various platforms such as LinkedIn, Meta, Google Ads, and cutting-edge demand-side programmatic platforms like 6Sense.
This role requires a combination of strategic thinking, strong analytical skills, and practical execution to optimize campaigns and achieve measurable results. Ideally you will have a proven track record of managing budgets, improving ROI, and driving performance-focused media campaigns
What You’ll Do
Campaign Management:
- Plan, execute, and optimise paid media campaigns across platforms such as 6Sense, AdRoll, LinkedIn, Google Ads, Facebook, Instagram, LinkedIn, YouTube, and more.
- Manage budget allocation, bid strategies, and pacing to maximise ROI and meet performance goals.
- Monitor and analyse campaign performance daily, using data to make informed decisions and adjustments.
Strategy Development:
- Develop paid media strategies that align with business objectives and marketing goals.
- Identify new channels and opportunities for campaign growth and optimisation.
- Collaborate with the content, creative, and SEO teams to create cohesive and effective marketing strategies.
Reporting & Analytics:
- Use analytical tools such as Google Analytics, platform analytics, and third-party tools to measure campaign performance.
- Generate monthly, and quarterly reports on key performance metrics (KPI) and provide actionable insights to internal stakeholders.
- Perform A/B testing and experiment with creative, messaging, and targeting strategies to continuously improve campaign effectiveness.
Collaboration & Communication:
- Work with internal teams (creative, content, and product) to develop campaign assets and ensure timely delivery.
- Stay updated on industry trends, platform updates, and new technologies to maintain competitive advantages.
- Communicate campaign strategies, performance, and insights to senior management and key stakeholders.
We’re excited about you if you have:
- 3-5+ years of experience in managing paid media campaigns, particularly on ABM platforms, LinkedIn, Google Ads, Facebook Ads Manager, and programmatic platforms.
- Proven track record of optimising large-scale campaigns with multi-million-dollar budgets.
- Expertise in PPC, social media advertising, and display campaigns.
- Proficiency in analytical tools such as Google Analytics, Google Tag Manager, and Excel
- Strong understanding of conversion rate optimisation (CRO), landing page design principles, and customer journey mapping.
- Experience with A/B testing and other optimisation techniques.
- Excellent verbal and written communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.
- Google Ads and/or Meta Blueprint certification is a plus.
Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together, we can change the world. One learner at time.
While technical skills are important, it is just as important for us find people who will positively contribute to our diverse culture. We welcome you to apply, even if you don't exactly meet the criteria above.
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Benefits:
At Go1, our employee benefits extend far beyond a paycheck, ensuring our team feels supported, valued, and empowered to bring their best selves to work each day, driving our mission to unlock positive potential through a love of learning.
- In addition to your base salary: Annual bonus or commission plan.
- Employee Stock Option Plan: Opportunity to share directly in our success through stock options.
- Public Holiday Swap: Swap a public holiday for another preferred day.
- Wellbeing & Learning Days: Additional five days paid leave per year.
- Learning Budget: $500 USD per financial year, plus access to additional Career Growth Budget.
- WFH/Transport Budget: Monthly allowance for internet/phone expenses or public transport.
- Home Office Setup Budget: One-off allowance for desk, chair and/or monitor.
- Parental Leave: Minimum of 18 weeks paid parental leave for primary carers + 6 weeks paid parental leave for secondary carers.
- Wellbeing Support: TELUS Health EAP or Spill.
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