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Director of Marketing



Marketing & Communications
Auckland, New Zealand
Posted on Wednesday, May 22, 2024
About the role
We’re looking for an exceptional, data-driven leader to market this new way of farming, globally. At some companies, Marketing can sometimes be misunderstood or under-invested in. At Halter, Marketing is core to our business and is vital for unlocking our mission and global expansion. Halter is growing rapidly across NZ, Australia and the US, however, much of this market does not yet have enough awareness or understanding about Halter.
You’ll be leading a very talented team marketing one of the most innovative, award-winning technologies in New Zealand to this global market. Your team will unlock this expansion through building awareness and inspiration, and through establishing a reliable growth engine. This is a hands-on, exciting leadership role.

Lead the Marketing function to deliver revenue growth, globally.

  • Embed a deeply data-led approach to marketing activity and investment to generate consistent lead volume, high lead quality and conversion.
  • Develop and execute high-impact marketing campaigns to drive leads.
  • Increase creative velocity with continuous experimentation and iteration on creative assets.
  • Implement marketing ROI attribution reporting across campaigns, activities and channels.
  • Leverage data from products and customers to inform a cohesive lead experience.
  • Collaborate with the Sales team in an effective data-driven way. Implement regional marketing campaigns.
  • Develop our brand as a competitive advantage to being the global category leader. Be a custodian of our brand, strengthening our positioning in the market.
  • Balance short-term growth with long-term strategic vision in a fast-paced environment.
  • Own and communicate the marketing strategy and execution. Advocate for marketing priorities across Halter.
  • Drive the maturation of Halter's marketing systems and processes.

Team leadership and growth

  • Lead a high-performing team and foster an exceptional culture.
  • You’re empathetic and dependable, fostering an inclusive and supportive culture.
  • Navigate ambiguity to solve problems in a pragmatic way.
  • Retain, support and develop exceptional talent and grow capability in your team.
  • Recruit top talent and manage consistent performance standards throughout the team.
  • Champion and instil Halter’s values in the team.

Cross-functional leadership

  • Collaborate exceptionally well on complex, cross-functional priorities, building trust and rapport with other teams and leaders.
  • Report on Marketing performance, key metrics, campaign ROI and market insights.
  • Play a key role in major company priorities.

Who we’re looking for

  • Critical thinking - You have a strong track record of critical thinking to solve complex, ambiguous problems by diagnosing the root causes and delivering solutions, backed by data, in a fast-paced changing environment e.g. high-growth company, management consulting, investment banking, strategy & operations or similar.
  • Data-driven with commercial nous - You are analytical by nature. You have evidence of delivering impressive commercial results by taking a data-driven approach. You have examples of embedding a data-driven culture in previous teams you’ve worked in. You have strong commercial acumen.
  • Experimentation - You can continuously experiment and iterate based on data.
  • Leadership - You’ve delivered significant value as a leader. You embed a culture of high performance with your team. You have high emotional intelligence and self-awareness. You can coach and lift the potential of your team. You work collaboratively with a variety of people and you can adapt your style accordingly.
  • High dynamic range of thinking - You are just as effective crafting an exceptional marketing strategy as you are drilling deep into the details. You’re a hands-on leader - not afraid to get on the tools and help with execution.
  • Fast learner - Proven ability to rapidly learn about and become highly effective in a new domain.
  • Empathy - You build a deep understanding of customers and their jobs to be done.
  • Communicator and listener - You are an exceptional listener and communicator. You can communicate a compelling vision and strategy to your team and to the company.
  • Ambition - You’re naturally ambitious and able to overcome obstacles. You thrive in high-performance environments.
  • Hand-ons - You're an expert in your craft - put simply, you’re a great marketer. As well as leading a marketing function, you’re also not afraid to get on the tools and help with the execution.

Why our team loves working at Halter

  • Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
  • Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
  • Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
  • State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
  • Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
  • We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
  • Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
  • Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
  • We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Our Office First Approach
We do have flexible working hours and you can work from home when you need to but we encourage our team to be in the office as much as you can.
We have an office-first approach because we would like to keep the opportunity for teams to have spontaneous interactions which in turn has allowed our team at Halter to foster strong relationships. Stronger relationships make it easier to disagree, give feedback, do meaningful work and as a result, be higher performing as a team.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers and culture page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.