This is a Digital Content Specialist role with Ofload based in Sydney, NSW, Australia

-- Ofload --

At Ofload, we’re changing how the freight industry operates and bringing it into the digital world. We leverage technology, data, and strategic partnerships to connect a growing roster of blue-chip customers with smaller, highly efficient transport operators. By reducing empty truck miles, improving visibility, and optimising supply chains, we’re driving smarter, greener, and more efficient operations that benefit businesses and the environment.

Role Seniority - Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.

More about the Digital Content Specialist Role at Ofload

Bring Ofload’s stories to life—and scale them.

Ofload is at a pivotal turning point. We’ve built strong brand awareness over the last few years—now it’s about building trust, authority, and emotional connection with the Australian freight industry.

The Digital Content Specialist will help deliver on this next phase of the brand. You’ll accelerate our content engine, turn industry insights into engaging narratives, and amplify the voices of Ofload’s people, carriers, and shippers. You’ll expand the formats we play in, move at start‑up speed, and help establish Ofload as a true thought leader and partner of choice.

Reporting directly into the Marketing Lead and working in a nimble team, you will be exposed to a wide range of learning opportunities, working across all marketing channels and with marketing experts across SEO, Paid Media, Public Relations.

What You’ll Do

Manage the content calendar – Plan and deliver a rolling six-week schedule of blogs, case studies, LinkedIn posts, short-form videos, email campaigns, and more, ensuring all content is aligned to brand and commercial objectives.

Create high-quality content – Interview subject-matter experts, develop strong narratives, brief creative partners when needed, and produce copy that is both professional and engaging.

Support brand storytelling – Work with internal stakeholders, customers, and partners to build authentic stories that strengthen our reputation in the market.

Optimise performance – Apply SEO best practices and leverage analytics tools (including GA4 and social insights) to track performance, optimise content, and inform decision-making.

Collaborate across teams – Work closely with the internal marketing team, including collaboration with Marketing Events Specialist and reporting into Marketing Lead, as well as collaborating with external Creative Agency and PR Agency to maximise the reach and impact of campaigns, ensuring content supports broader business priorities.

What You’ll Bring

• 1–2 years' experience in content creation, digital marketing, or communications, ideally in a B2B environment.
• Strong writing and editing skills, with the ability to turn complex topics into clear, accessible content.
• Familiarity with SEO fundamentals, Google Analytics, and CRM tools including Hubspot
• Strong attention to detail, with the ability to manage multiple projects and deadlines.
• A proactive mindset, willingness to learn, and confidence working both independently and collaboratively.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

• 𝌞 Content Development
• ✏️ Content Creation
• 🏆 Brand Positioning
• 📈 Analytics and Campaign Optimization

Key Strengths

• 🔍 Attention to detail
• ✅ Prioritization
• ✍🏼 Written communication
• 🤓 Learning agility

Why Ofload is partnering with Hatch on this role: Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Ofload not with Hatch.