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Digital Marketing Specialist

Hatch

Hatch

Marketing & Communications
New South Wales, Australia · Sydney, NSW, Australia
Posted on May 18, 2025
This is a Digital Marketing Specialist role with Aphex based in Sydney, NSW, Australia

  • Aphex --

Role Seniority - mid level

More About The Digital Marketing Specialist Role At Aphex

Digital Marketing Specialist

Aphex is the first multiplayer scheduling software for construction delivery teams

Marketing

Full-time

Remote | GMT+10, GMT+11, GMT+12, GMT+13, GMT+14, GMT+9

Visa sponsorship

  • No Mid Level
  • A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience. Apply by 29 May
  • Posted 29 April Taegan Baxter Aphex Why Aphex Visit website At Aphex, we believe that construction teams shouldn't have to plan with software that should have stayed in 1995. That’s why we are on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of a mountain of spreadsheets, whiteboards, and stone tablets, our platform allows anyone on a project to plan and communicate their work with complete visibility of everything happening around them. Our customers are the largest construction contractors that build the tunnels, roads, bridges and buildings we use daily. Our fantastic users are the engineers managing and planning these great projects. We’re at an exciting stage of our journey. Having launched our V1 in the UK in 2019, we are now the platform that the largest projects and contractors in the UK and Australia are powered by. As we move from the product/market fit phase of our journey to larger and larger user and customer adoption, we are continuing to grow our team. Join us on a mission to improve an industry that contributes to around 10% of GDP but is less productive than 20 years ago... It’s kind of a big issue. Read less

About The Role

We're seeking a detail-oriented marketer to collaborate on our paid and digital strategy. If you enjoy analysing data and exploring different approaches to create impact, we’d love to hear from you.

Paid channels (especially LinkedIn and search) are where we're putting a big chunk of our budget right now. Some of it’s working. Some of it’s still early. We’ve learned enough to know this area needs dedicated focus - and we’re ready to hand over the reins.

You’ll take ownership of our paid strategy and execution, helping us scale what works, cut what doesn’t, and test new ideas. We’re expanding into new regions, and paid is one of our main levers for figuring out what messaging lands and where. You’ll play a key role in that.

At Aphex, we believe our team should reflect the variety of perspectives in the world we build for. We've noticed that qualified candidates from underrepresented groups sometimes hesitate to apply unless they meet 100% of the listed requirements, while others might apply when meeting just 60%. If you're excited about Aphex and believe you have the core skills to succeed, we encourage you to apply — even if you don't check every box in the description. Your unique perspective might be exactly what we need.

Read less

What you'll be responsible for

💲

Paid Social

Managing our LinkedIn ad (and organic) campaigns daily. Collaborating with our designer on ad variations. Managing reporting, improving CPL and lead quality. Helping us make informed decisions about our spending — and where it's most effective.

🧐

Paid Search

Managing our paid search campaigns daily. Coordinating and improving retargeting across channels.

🔮

Experimentation and strategy

Developing our landing page strategy - selecting what gets tested. Contributing to additional campaigns (like product launches or webinars) when a digital strategy is beneficial.



Hypothesis Development

Conduct research and analysis to identify opportunities and develop hypotheses for product growth

💡

Internal collaboration

Bring together internal teams or stakeholders in order to convey customer requirements, and design solutions to meet client needs

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Skills you'll need

📊

Results orientation

Experience with paid campaigns - especially LinkedIn and search. Attentiveness to results and ability to plan backward from objectives. Interest in exploring new approaches and understanding outcomes.

👥

Collaboration

Skilled in creating briefs and providing thoughtful feedback to creatives. Clear communication and collaborative style - you'll be connecting with design, sales, and customer success regularly.



Prioritization

Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions. Effective time management and comfort with responsibility.

Meet the team

Marketing

Aphex

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Aphex team will be there to support your growth.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

  • 💲 Paid Social
  • 🧐 Paid Search
  • 🔮 Experimentation and strategy

Key Strengths

  • 📊 Results orientation
  • 👥 Collaboration
  • ✅ Prioritization

Why Aphex is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Aphex not with Hatch.