This is a Performance Marketing Specialist role with Valiant based in Surry Hills, New South Wales, Australia

Valiant is an innovative, award-winning platform connecting Australian business owners with the finance they need to kick goals. How? With pioneering tech, a diverse lending panel and a talented team, we’ve revolutionised the business lending game.

-- Valiant --

Role Seniority - Mid Level - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

More About The Performance Marketing Specialist Role At Valiant

Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Valiant Finance is on the hunt for a Performance Marketing Specialist with a proven track record in paid social advertising—primarily across Meta and TikTok. If you thrive in a hands-on role, are data-obsessed, and ready to take ownership of performance campaigns, we want to hear from you!

This opportunity is ideal for someone with agency experience looking to transition in-house or an in-house media specialist eager to step into a senior specialist role.

What You’ll Be Doing

Subscriber & Customer Growth

• Own Growth Campaigns: Design, launch, and optimise multi-channel campaigns to grow our customer base.
• Test New Channels: Collaborate with the team to identify, test, and refine opportunities on new platforms like programmatic native, display, and video advertising.

Campaign Management

• Paid Social Leadership: Build and manage high-performing paid social campaigns on Meta and TikTok.
• Multi-Channel Excellence: Support Google Ads campaigns (search, display, and YouTube) and assist with paid LinkedIn campaigns when needed.
• Collaboration: Partner with designers and the broader marketing team to ensure creative assets meet campaign objectives.

CRO and Testing

• Landing Page Optimisation: Support conversion rate optimisation (CRO) experiments with A/B testing for landing pages and creative assets.
• Data-Driven Adjustments: Analyse and interpret test results to inform future strategies and improve performance.

Performance Analysis

• Insightful Reporting: Create and maintain campaign performance reports for key stakeholders using tools like Google Analytics and Salesforce.
• Iterative Improvements: Monitor campaign results and provide actionable insights to optimise targeting, messaging, and bid strategies.

What You’ll Bring to the Team:

• Proven Expertise: Hands-on experience managing Meta advertising campaigns with a focus on performance.
• Analytical Mindset: Strong data-driven approach to optimisation and reporting.
• Collaboration: Excellent communication skills to work seamlessly with cross-functional teams.

Bonus Skills

• Experience with TikTok, Google Ads, and LinkedIn campaign management.
• Knowledge of programmatic display and video platforms.
• Familiarity with CRO tools and methodologies.
• Basic understanding of HTML and CSS for creative and landing page tweaks.

What We’re Looking For:

• Experience: 2–4 years in performance marketing, ideally in an agency setting or a similar in-house role.
• Proactive Attitude: A self-starter with a passion for achieving measurable results.
• Team Player: Someone who collaborates easily across creative, analytics, and marketing functions.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

• 🔮 Test New Channels
• 🗓 Campaign Planning and Execution
• 💲 Paid Social

Key Strengths

• 🔍 Attention to detail
• 🧩 Creativity
• 👥 Collaboration

Why Valiant is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Valiant not with Hatch.