Senior Manager, Marketing Effectiveness & Analytics (12 Month Contract)

We're looking for a Senior Manager, Marketing Effectiveness & Analytics to play a key role in measuring the impact of marketing and shaping how investment, optimisation, and growth decisions are made. This role connects marketing performance, customer behaviour, marketing mix modelling (MMM), incrementality testing, attribution, and data activation into clear commercial recommendations.

Reporting into a senior customer growth leader, this role sits at the intersection of marketing, customer strategy, finance, data, and commercial decision-making. You'll help translate insights on acquisition, retention, engagement, and customer value into smarter investment decisions across performance and brand marketing.

About The Role

• Lead the marketing effectiveness and analytics agenda, shaping smarter investment decisions across performance, brand and customer growth.
• Own customer behaviour and cohort analytics across acquisition, retention, loyalty, repeat purchase and customer lifetime value.
• Translate marketing mix modelling, incrementality testing, attribution and customer insights into clear commercial recommendations.
• Optimise marketing spend and budget planning to improve ROI, acquisition efficiency and overall business return.
• Build and maintain measurement frameworks, KPI definitions, dashboards and reporting principles to support evidence-based decision making.
• Partner cross-functionally with Marketing, Brand, CRM, Finance, Loyalty and Data teams to improve data quality, reporting and insight-led decisions.
• Drive data activation and personalisation opportunities using customer and marketing data.
• Articulate the commercial impact of brand marketing by connecting upper-funnel activity to downstream business outcomes.
• Lead key analytics and measurement partner relationships, ensuring external capability aligns to business priorities.
• Lead, coach and develop a high-performing marketing effectiveness and analytics capability.

What Success Looks Like

• Proven track record in marketing effectiveness, analytics or commercial insights, with demonstrated impact on ROI, revenue, acquisition, retention and customer value.
• Strong commercial thinker who can translate complex data into clear, actionable recommendations for Marketing, Finance, Customer and Executive teams.
• Deep understanding of marketing measurement frameworks, including MMM, incrementality testing, attribution, cohort analysis and customer lifetime value.
• Systems thinker who can connect brand, performance, CRM, loyalty and customer data into one integrated view of marketing effectiveness.
• Equal parts analytical and influential, with the ability to tell the story behind the numbers.
• Confident stakeholder leader who can partner with senior leaders across Marketing, Finance, Data and Commercial functions to guide smarter investment decisions.
• Experienced operator who can build scalable reporting, dashboards, KPI frameworks and measurement processes that improve decision-making.
• Commercially minded budget partner who can help optimise marketing spend and identify where investment is driving the greatest return.
• Strong customer analytics capability, with experience understanding acquisition, retention, repeat purchase, loyalty and lifetime value behaviours.
• Comfortable managing external analytics, media or measurement partners to ensure insights are clear, credible and commercially useful.
• Passionate about building a culture of evidence-based marketing where insight, testing and performance drive better outcomes.
• Proven ability to coach, lead or influence teams to lift analytical capability and embed smarter ways of working across the business.

Why You'll Love This Role

• Flexible and hybrid working arrangements.
• Learning and development opportunities, including hackathons and online learning resources.
• Generous parental leave benefits.
• Birthday leave.
• Employee discounts and exclusive perks.
• Wellbeing programs and Employee Assistance Program.
• An inclusive, collaborative and high-performing culture.

🟢 Please consider applying even if you don't meet 100% of what's outlined. 🟢

Key Responsibilities

🚀 Leading marketing effectiveness

📈 Owning customer behaviour analytics

💰 Optimising marketing spend

Key Strengths

📈 Marketing effectiveness

🔍 Data analysis

📊 Customer analytics

🤝 Stakeholder management

📏 Measurement frameworks

👩 🏫 Coaching and leadership

Why our client is partnering with Hatch on this role

Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply, you'll have the chance to show more than just your resume.

A Final Note: This is a role with one of Hatch's employer partners, not with Hatch itself.