Growth Marketing Director
InDebted
Marketing & Communications, Sales & Business Development
United Kingdom
Posted on Oct 24, 2024
About InDebted
InDebted provides future-thinking organisations with products and solutions to support overdue consumers through debt. Backed by technology with a human touch, we use machine learning and AI to personalise the collections journey and champion positive customer experiences — all so we can change the world of consumer debt for good.
Founded in Australia, today we're a team of over 300 people living and working around the world. We're rapidly expanding throughout North America, the United Kingdom, Europe, Latin America and the Middle East. We’re a $50m revenue (and growing) organisation, having recently completed our Series C funding round, backed by leading investors such as Airtree. Now is an exciting time to join the team as we continue to make the experience of debt resolution smoother, and more human.
About the role: The Growth Marketing Director plays a pivotal role in driving customer acquisition, retention, and revenue growth at InDebted, supporting our ambitious go-to-market (GTM) goals. Reporting directly to the VP of Marketing, this role is ideal for a commercially savvy marketer with a passion for crafting value-driven narratives and making a bottom-line impact. You will develop and execute strategies that fuel growth across multiple regions, working towards shared pipeline and revenue goals, not just traditional MQLs.
At InDebted, you'll utilize tools like Hockeystack for data analysis and Gong for gathering insights into what makes key decision-makers tick, ensuring data-driven decision-making and targeted marketing execution. You'll work across digital, social, and paid media to optimize the customer journey and scale high-impact initiatives that generate demand and foster meaningful growth.
As part of a fast-evolving, disruptive industry, this is a key role for a senior growth marketer who thrives in dynamic environments and is comfortable managing a broad remit. You’ll help shape marketing strategy and structure as we continue to scale our team and expand across core markets.
Role requirements:
- You’re a marketing generalist across all of the following areas, with expert knowledge of at least two: field & events, email marketing, paid campaigns, ops, analytics, product marketing.
- Team leadership: You’ve built and scaled teams; managing performance and OKR setting, mentoring and supporting team members, and working with contractors and agencies as needed.
- You’ve worked at a B2B tech/fintech startup (not necessarily Saas). Seed-Series C experience preferred.
- Strategic and scrappy: You’ll be hands on building and executing, but you’ll also need to set strategy, prioritise initiatives, and report on key metrics to the entire company.
What you’ll do:
- Support the regionalisation of our GTM strategy, leading key pillars of our team as we scale.
- Develop and execute marketing campaigns that create a surround sound effect with our top target accounts, with a focus on field, events, word of mouth and targeted campaigns to contribute to regional pipeline goals
- Lead initiatives to further our understanding of our audiences at scale, developing positioning and messaging rooted in local insights to drive relevance and expedite growth.
- Avidly communicate our marketing-led growth strategy across the company and keep relevant stakeholders in the loop, report on results and key learnings regularly, and partner with teams such as Product, Data and Finance.
- Contribute to the brand building of InDebted across all regions - we’re not executing just ABM ads or blogs, but we’re creating affinity with potential clients throughout their buyers journey.
- Support the recruitment and development of key team members, always seeking to involve, empower and build accountability to drive performance.
We’re looking for someone who can:
- Think boldly and embrace agility.
- Enjoy high velocity working and collaborating across borders.
- Drive a sense of ownership and accountability.
- Operate strategically, while executing hands on.
Our benefits
Adaptive working - We’re a remote first team, with office hubs in Australia, the United Kingdom and the United States - with hybrid options determined at team level to foster collaboration and flexibility
Flexible schedules - As a global team working across timezones, we offer flexible working schedules to ensure you’re able to balance work and life
Flexible paid leave - Our trust-based leave model isn’t capped by standard entitlements. This means you can choose how much leave you take and when you take it, while balancing business needs
Remote work set-up - Budget of AUD $750 (or local equivalent) to help you create a working environment that supports your productivity
Work from anywhere scheme - Work from anywhere on a short-term basis (overseas or otherwise away from your usual place of work) for a maximum period of 4 months, so long as there is a reasonable overlap (4-hours) with your team and/or leader in your home country
Gender neutral parental leave - Our global offering for all new parents includes 16 weeks paid leave
Our benefits packages vary depending on region and role requirements. Our talent acquisition team will be able to share more during the recruitment process.
At InDebted, we respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to build better products and a better overall company. InDebted is an Equal Opportunity Employer.