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Global Demand Generation Manager

IntelligenceBank

IntelligenceBank

Sales & Business Development, Operations
El Segundo, CA, USA
Posted on Friday, June 21, 2024

Company Description

Are you a talented B2B growth marketer with experience in the MarTech space? Are you a hands-on demand capture and demand generation specialist who loves marketing to marketers? If so, you’ll relish this opportunity to work with a highly collaborative team that works with some of the world’s greatest brands.

About IntelligenceBank
IntelligenceBank is the leading digital asset management and marketing operations platform for brands in regulated markets, including Hyatt, Hertz and KFC. Used by over 800,000+ users in 53 countries, IntelligenceBank uses AI and automation to help ensure brands get to market quickly, stay on brand and ensure regulatory compliance. The company’s offices are located in the United States, Canada and Australia.

Job Description

IntelligenceBank is looking for an extraordinary growth marketing specialist with a strong focus in B2B demand generation and account-based marketing (ABM). IntelligenceBank has already proved that its brilliant platform is mission-critical for the world’s biggest marketing teams. Your job is to create and execute end-to-end campaigns that acquire more of them. In the process, you’ll be supported by a team that will help you meet and exceed target goals across paid social, paid search, comparison sites and other channels.

As part of your daily work, you’ll get to use our platform for asset management, brand collaboration and compliance.

Please note this is a Hybrid role based out of El Segundo, CA.

Responsibilities

  • Own pipeline generation execution from paid channels to drive new business and customer upsells

  • Own overall pipeline generation reporting and analysis with significant support from the marketing and RevOps teams

  • Deploy calculated experiments and stay abreast of evolving AI/programmatic opportunities to drive performance

  • Routinely recommend and execute changes to strategy, tactics, content creation and more to improve results

  • Own audience segmentation relating to key differentiating factors to inform consumer media and messaging

  • Collaborate with the team to own the user journey across various channels to reduce acquisition costs and grow pipeline

  • Help drive an ABM/allbound culture with orchestrated actions for marketing, sales and other stakeholders

Qualifications

What You Bring

  • Hands-on martech demand generation and ABM experience

  • Curiosity about how world class companies are managing their brands

  • A collaborative mindset

  • Proficiency in ABM strategies to target specific accounts and drive personalized marketing efforts.

  • Knowledge of broad user acquisition best practices across all digital channels and user touchpoints.

  • Strong understanding of marketing technology, tracking methodologies, user journey reporting, and Return on Investment (ROI) analysis.

  • Familiarity with the latest performance marketing tools and platforms.

  • Ability to share insights and performance on an ongoing basis, ensuring transparent communication across teams.

  • Proficiency in some or all of the following platforms and technologies:

    • LinkedIn ad platform

    • AdWords

    • Capterra

    • Google data studio

    • Salesforce

    • ZoomInfo

    • Various intent data platforms

    • Direct mail platforms

Additional Information

Next Steps:

Once you’ve applied, your application will be reviewed by one of our team and you’ll be updated by phone or email regarding its status.

Our application process includes phone screening, face to face interviews covering behavioural and technical questions that address our values as well as the requirements of the role you’ve applied for and, finally, references and criminal history checks.

So apply now and we look forward to getting to learn more about you!

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