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Growth Marketing Manager



Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Sunday, May 26, 2024

About Karbon

Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee.

We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada and the United Kingdom. We are well-funded, ranked #1 on G2, have a fantastic team culture, are growing rapidly, and making a global impact.

Karbon is looking for a driven marketer capable of wearing many hats to play a significant role in driving our next phase of growth. You should be a strategic thinker who also loves executing on a tactical level.

You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. This role is for marketers who love to be scrappy, test new ideas, analyze results, and refine their strategies.

Some of your main responsibilities will include:

  • Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
  • Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
  • Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
  • Reporting results, tracking performance, and identifying opportunities for improvement
  • Test various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimization
  • Analyzing performance data to continuously refine strategies and achieve target goals
  • Partnering with the VP of Marketing, Product Marketing Managers, Content Managers and Designers to find creative ways to promote product launches, content, events and other marketing campaigns
  • Ensuring that the Karbon brand is communicated at a high standard through all performance marketing activities
  • Innovating to improve the performance and efficiency of all marketing efforts

About you

You’re the right person for this role if you have:

  • 5+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership
  • Knowledge of performance marketing channels, ranging from paid search and social media to SEO
  • A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives
  • A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute
  • An understanding of conversion rate optimization and effective ad copy
  • An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need
  • An ability to adapt to different marketing channels and constantly expand your own skills and knowledge
  • Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences
  • A love for working with technology
  • Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out
  • West coast based or ability to work PST time zone

As we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role.

The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location/cost of living in that location, years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are!

The estimated base salary range for this role is:
$115,000$135,000 USD

Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!

When we look for talent to join our team, we want unique, creative, and amazing people that align with values, and help us build a world-class product and company.

Diversity and inclusion are fundamental to who we are, and what has always made us tick.

We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions, that may hinder inclusion in the organization.

Generally, if you are a good person, we want to talk to you. 😛

If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at for a confidential discussion.

At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!