Sales AI GTM Engineer
Karbon
About Karbon
Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 18.5 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
We are seeking an AI and LLM-powered GTM Analyst/Lead to transform our go-to-market operations by applying advanced AI techniques to uncover and optimize the biggest revenue levers across inbound, outbound, and CSQL channels. This role prioritizes AI-driven analysis of conversion ratios, improving one key metric at a time to compound gains across the funnel. Through LLM-powered time studies and predictive modeling, this role will reveal how GTM teams allocate time, and where AI automation can accelerate GTM pipeline performance.
Key Responsibilities
- Supports the direction, management and operational data needs for the Sales go-to-market initiatives, projects and applications. Creates workflows and online processes with go-to-market tooling (Gong, Salesforce, Clay, Outreach, Apollo).
- Leverage new and existing tools with AI to enhance account tiering, prospecting process, and leveraging AI throughout the entire process to effectively increase outbound volume, results, and messaging effectiveness.
- Provides production support including workflow management, processing data changes, auditing workflows and data (including salary and job changes), researching and resolving system related issues, and performing scheduled system maintenance and mass updates.
- Maintains mapping rules and data integrity. Documents processes and recommends changes as needed.
- Partners with go-to-market leaders to coordinate fixes and upgrades. Participates in the review, testing and implementation of new modules/functionality and applications, system upgrades and/or updates.
- Continuously seeks and supports new practices or processes to improve the efficiency of go-to-market applications. Documents and implements process improvements related to policy changes and/or organizational changes.
- Partners with Sales enablement to train go-to-market users in the appropriate application tools, workflows, and process
- Creates and maintains a variety of reports or queries utilizing the appropriate reporting tools, including organization charts. Develops standard and custom report templates to support ongoing Sales Leader needs and managing their teams.
- Serves as liaison with external third parties and other stakeholders (commissions, finance, sales ops, etc.).
- Troubleshoots and resolves administrative and data issues for employees utilizing built tools and workflows
Qualifications
- Experience with Clay and with other AI-powered automation platforms
- Hands-on experience with AI, LLMs, and vector embeddings, including tools like OpenAI API, LangChain, or similar frameworks.
- Proven ability to design, implement, and optimize AI workflows for GTM teams
- Strong understanding of data pipelines and unstructured data analysis (e.g., Gong call transcripts, email content) using LLM-based techniques.
- Expertise in applying LLMs for summarization, insight extraction, and next-best action recommendations within GTM contexts.
- Strong problem solving skills to troubleshoot, identify, and resolve moderate to complex issues related to data integrity, access and permission issues, and other system problems.
- Deep knowledge of GTM tech stacks (e.g., Salesforce, Gong, Apollo.io Outreach) and experience leveraging AI integrations to extract maximum value from these tools.
- Solid grounding in GTM funnel metrics and the ability to apply AI analytics to improve conversion ratios sequentially.
Why Work at Karbon
-
Gain global experience across the USA, Australia, New Zealand, UK, Canada and the Philippines
-
Excellent benefits package including:
-
Paid Flexible Time Off with an encouraged 3 weeks use per year
-
Company paid medical for you and eligible spouse/partner and dependents
-
Company paid dental and vision and eligible spouse/partner and dependents
-
Fully company funded short and long term disability
-
Fully company paid life insurance
-
401(k) with company matching
-
Flexible Spending Account
-
Up to 8 weeks paid parental leave
-
Work-from-home stipend
-
Work with (and learn from) an experienced, high-performing team
-
A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
-
Be part of a fast-growing company that firmly believes in promoting high performers from within
As we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role.
The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location/cost of living in that location, years of experience, skills, and other business needs.
It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are!
Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!
We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.
Generally, if you are a good person, we want to talk to you. 😛
If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at people.support@karbonhq.com for a confidential discussion.
At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!