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Digital Marketing Executive



Marketing & Communications
Posted on Tuesday, June 18, 2024

About the company
Lawpath is Australia’s largest online legal platform for small businesses, disrupting a $100B industry and shaping the future of legal services.

With multiple awards in our pockets (including the Deloitte Fast 50 for 2020), Lawpath has regularly been listed as one of Australia’s fastest growing startups to watch. We use technology to make legals faster, simpler and more cost-effective. We’ve helped over 400,000 businesses save in excess of $100m in legal fees!

About the role
We are on the lookout for a passionate Digital Marketing Executive to bolster our high-potential marketing team. This role is tailor-made for individuals who have a genuine enthusiasm for the digital arena, possess an innate drive to achieve results and maintain an acute attention to detail. As a Digital Marketing Executive, you'll be instrumental in moulding our online identity, amplifying web traffic, and heightening user engagement and conversions.

Key Responsibilities:

  • SEM:
    • Holistic management of digital advertising platforms, encompassing Google Ads, Bing Ads, and Social Media Ads (LinkedIn, Facebook, TikTok).
    • Conceptualise, roll out, monitor, and refine campaigns, ensuring they resonate with company objectives and deliver optimal ROI.
    • Display a practical knowledge of ad sequencing, data-driven bidding strategies
  • SEO:
    • Conduct in-depth keyword analyses to steer content strategies.
    • Engage with content teams, offering precise content directives that are in sync with SEO best practices and corporate targets.
  • CRO:
    • Lead webpage testing initiatives to guarantee superior user experience and conversion.
    • Work hand in hand with the product team, advocating for conversion rate optimisation strategies.
  • Analytics:
    • Demonstrate expertise in Google Analytics, deriving actionable insights to steer digital strategies.
    • Harness the capabilities of Google Tag Manager and Segment for managing and optimising conversion tracking.
    • Display a working acumen of product analytics platforms such as Posthog, Mixpanel, Amplitude, and the like, ensuring data is seamlessly integrated and interpreted accurately.

Qualifications & Experience

  • Proven track record in digital marketing, with a focus on SEM, SEO, CRO, and analytics.
  • Robust analytical skills, complemented by an ability to decipher data and extract valuable insights.
  • Proficient in a plethora of digital marketing tools and platforms.
  • Experience working with Australian tech companies will be highly regarded

Personal Attributes:

  • Stellar communication capabilities and a collaborative spirit.
  • Detail-conscious with a penchant for analysis.
  • Proactive, self-motivated, and adaptable to a dynamic work environment.
  • Capability to operate independently as well as collaboratively within a team framework.
  • Team-oriented mindset, a positive disposition, and a zest for continuous learning.

Amazing benefits we’ll provide:

  • An ever-growing business where culture is fuelled by success
  • Inhouse Learning & Development Initiatives via Lawpath: Academy
  • Employee Awards and Rewards
  • Culture of Transparency and Involvement

Lawpath celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.