THE OPPORTUNITY

The Light That Moves You

LIFX makes the world’s best smart lights. Best color. Best brightness. No hub required. We’re a compact, high-velocity team inside Feit Electric building the brand that will define smart lighting, and we’re looking for the person who will own what that experience feels like.

This role leads product experience design across all of Feit Electric’s smart lighting portfolio: LIFX and Feit Electric Smart. The primary focus and investment is LIFX, but you’ll be responsible for design quality and user experience across both brands. One design leader, two brands, a unified standard of excellence.

The role connects hardware to software to the human being living in their home. You’ll lead the design vision across our app, our physical products, and every touchpoint in between. Unboxing. Setup. Daily use. The moment someone shows off their setup to a friend.

What You’ll Do

Own the Product Experience Vision

Set and drive the end-to-end design direction across LIFX and Feit Electric Smart, covering app UX, physical product interaction, onboarding, packaging, and in-app content. LIFX is the primary focus, but you hold the experience standard for both brands. You’re the person who keeps the whole picture in your head and makes sure every piece works together.

Fix What’s Broken, Then Make It Beautiful

Our #1 platform priority is closing the app and onboarding gap. You’ll lead the redesign of setup flows, connectivity feedback, and first-run experience to hit aggressive onboarding and retention targets. This is the work that unlocks everything else.

Build a Cross-Platform Design System

Create and maintain a unified design system that works across iOS, Android, and web. Consistency, speed, and quality as we ship faster. Establish the patterns, components, and guidelines that let a small team move like a big one.

Bring User Research into Every Decision

Build lightweight, repeatable research practices (usability testing, reviews/ratings analysis, support ticket mining, surveys) that keep the team grounded in real user behavior. Turn qualitative insight into prioritized design direction.

Design for Hardware + Software Together

Work alongside hardware engineering and industrial design to make sure physical controls (dimmers, buttons, remotes), fixtures, ceiling lights, and packaging all feel intentional and connected. The experience doesn’t start when the app opens. It starts when the box does. This applies across both LIFX and Feit Electric Smart product lines.

Champion AI-Enhanced Experiences

LIFX is embedding AI across the product: intelligent automation, adaptive lighting, smarter onboarding. You’ll shape how AI-powered features feel to the user. Invisible when it should be, delightful when it matters.

Partner Across the Business

Collaborate daily with the Tech Team (firmware, app, cloud), Hardware, Brand & Marketing, and the CTO. Translate business and technical constraints into design decisions that ship, not concepts that sit in a deck.

Success Looks Like

• Meaningful, measurable improvement in onboarding success and setup completion through redesigned flows
• A living, adopted design system that accelerates feature delivery across platforms
• User research integrated into sprint cycles, not treated as an afterthought
• Upward trajectory in app ratings, NPS, and user retention
• A coherent experience from packaging to daily use, across both LIFX and Feit Electric Smart, that reinforces brand leadership

What You’ll Need

Experience: 7+ years in product design, UX/UI, or experience design, with at least 2 years in a lead or senior IC role. Background in smart home, IoT, consumer electronics, or connected hardware is a strong advantage.

Design Craft: Deep skill in interaction design, visual design, and prototyping. Fluent in Figma. Strong portfolio showing end-to-end product thinking, not just screens.

Systems Thinking: Experience building and scaling design systems for mobile apps. You think in patterns, not pages.

User Research: Hands-on experience running usability studies, analyzing behavioral data, and translating findings into design priorities. You don’t need a dedicated research team to stay close to users.

Hardware Sensibility: Comfort designing experiences that span physical and digital. Onboarding flows for real devices, control interfaces, packaging, and product interaction. You understand that UX includes the light on someone’s ceiling, the strip on their wall, the bulb in their socket, and the app in their pocket.

Communication: You can present to leadership, debate tradeoffs with engineers, and write a clear design brief. You make complex experience problems simple to understand.

AI Curiosity: Genuine interest in how AI can improve product experiences, both for users and for your own design workflow. We use AI tools extensively and expect you to as well.

What You’ll Get

• A leadership role defining the experience for a smart lighting brand with serious growth ambition
• Direct partnership with the Head of Product and CTO on product and technology strategy
• A team that ships fast, takes ownership, and uses AI to punch above its weight
• Competitive salary, superannuation, and benefits
• Cremorne-based role in the LIFX office. This is a hybrid position.

About LIFX

LIFX is a brand of Feit Electric Co. We’ve been making the world’s most vibrant, capable smart lights since 2012. Wi-Fi native. Matter and Thread enabled. No hub. No compromise. We’re a small team with serious ambition, building the brand that will own smart lighting.

To Apply: Submit your resume and portfolio. A cover letter telling us what you’d fix first in the LIFX experience is welcome but not required.