eCommerce Manager – Parental leave contract 12months, full time

• Global D2C Consumer Goods eCommerce business
• High growth, ecommerce/wholesale organisation
• Dynamic and friendly team environment
• Hybrid work arrangement - 3 days from office in convenient Zetland

Introduction

Love To Dream is a leading provider of innovative sleep solutions for babies and toddlers. We believe families deserve the best care helping their babies get better sleep. Love To Dream is a fast growth, PE backed business on a mission to deliver better sleep, bigger dreams and a brighter world. As we continue to expand our digital global presence, we're seeking a talented eCommerce professional to join our dynamic team.

The Role:

This role is integral to our eCommerce team, with a primary focus on driving growth across multiple regions through strategic oversight and analytical expertise. As the eCommerce Manager (12-month maternity leave contract), you will play a critical role in shaping the online shopping experience, leveraging data insights to guide key decisions and optimise performance across 8 global websites. You will be responsible for everything from conversion rate optimisation (CRO) and web merchandising to collaborating with internal and external stakeholders (market leads, agencies) and ensuring smooth execution of campaigns and product launches.

We are seeking a highly analytical individual who thrives in a fast-paced environment, with proven experience in utilising tools like GA4, Shopify, and other analytical tools to identify opportunities and deliver results. This position requires a strategic thinker with a data-driven approach, strong project management skills, and the ability to lead and execute initiatives that align with our overall revenue objectives. If you're passionate about driving digital growth and making a meaningful impact on a global scale, this is an incredible opportunity to influence the success of our award-winning brand.

Key responsibilities for this role include:

Analytics, Forecasting, and Reporting:

• Leverage data and analytics to provide actionable insights into trade performance and deliver recommendations on a weekly/monthly basis.
• Collaborate with Head of eCommerce on eCommerce forecasting and strategy.
• Lead and educate team members on analytical tools and insights

Customer Experience Optimisation :

• Utilise tools like GA4, Fullstory/Hotjar, customer feedback, to understand the customer journey and identify points of friction.
• Recommend and execute user experience enhancements, including site navigation, usability, design and content optimsations.
• Collaborate with development team to log, prioritise and execute site improvements, including both maintenance (bug fixes) and new features (enhancements).
• Manage development roadmap for Shopify

Conversion Rate Optimisation (CRO):

• Identify opportunities across all eCommerce touchpoints, utilising analytics, heatmapping, user videos and customer feedback.
• Execute CRO plan through A/B testing tools.
• Reporting and socialisation of CRO outcomes.
• Prioritisation of CRO initiatives into the development roadmap.

Web Merchandising and Content Management:

• Manage product categorisation and navigation.
• Optimise internal search, product meta data, filtering, and sorting to optimise user experience and conversion.
• Optimise on page content to support local market needs and strategies
• Create landing pages to highlight products, promotions and support campaigns.
• Create and optimise page and collection content to support the trade and SEO plan.

Campaign Implementation:

• Collaborate with the Campaign Manager to plan and execute campaigns (e.g., Black Friday, End of Season Sales) and NPD (New Product Development).
• Brief and oversee campaign asset creation, including banners, landing page designs, and price lists.
• Build pages and collections within Shopify to support the campaign plan.
• Configure, test and execute promotions.
• Monitor campaign performance post-launch and adjust strategies as needed.
• Conduct post-launch campaign performance reviews and provide insights to improve future campaigns.

Stakeholder collaboration

• Work with market leads to understand and improve the experience for local markets
• Work closely with marketing teams to create a customer experience consistent with brand vision
• Socialise a data driven approach to eCommerce performance with the wider Love to Dream Team

About you - Qualifications and Experience:

To be successful in this role, you will bring the following skills and experience:

• Strong experience in ecommerce operations, with a deep understanding of key metrics and drivers.
• Analytical mind with strong proficiency in GA4 and other qualitative and quantitative analytics tools.
• Proven experience with Shopify and a successful track record in improving conversion rate.
• Ability to manage 8 global websites with a flexible, hands-on approach.
• Excellent collaboration skills with market leads and internal teams.
• Strong organisational and project management skills to coordinate and deliver on time.

Let's talk about the team:

Love to Dream is an Australian-owned business founded in 2008 by Hana-Lia Krawchuk who invented the Swaddle UP to help babies achieve better, longer and safer sleep. The first range of innovative swaddles and sleepwear hit the stores of Sydney and sold out in two weeks. Fifteen years later, Love to Dream has established the baby sleep category, is the market leader in Australia, and sells over 500 SKUs, in 40+ countries globally.

In 2019, Quadrant Private Equity’s Growth Fund invested in Love to Dream, enabling the business to scale up at a significant pace both locally and internationally. As part of this Love To Dream’s DTC operations have been launched across China, UK, EU and the US over the last three years, along with creation of global teams based in the UK and US to build wholesale and distributor partnerships core to the omnichannel expansion strategy. At Love To Dream we are continuing to expand our presence globally with the vision of becoming the #1 global baby and toddler sleep brand, providing better sleep, bigger dreams and a brighter world.

Additional Information:

This role is dynamic, and tasks may change to align with evolving needs of the company. The successful candidate will be adaptable and open to taking on new responsibilities as required.

What’s in it for you?

We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

Love To Dream offers:

• Opportunity to work with a market leader in infant sleep solutions.
• Collaborative and supportive team environment.
• Room for growth and professional development as we continue to expand our digital footprint.
• Great salary package with potential for growth and advancement
• Wellness Day and Additional Paid Leave Day
• Commitment to your professional growth and development

Come join us, bring your whole self to work, create new possibilities for you, your customers and your community and help us create a Best Place To Work! APPLY NOW!