• Digital Designer with Performance Media experience to scale a fast-growing DTC brand internationally
• PE backed and rapidly expanding as a category disruptor for 15 years
• Freedom to create, experiment and push boundaries in a fast-paced environment
• A company recognised as a Great Place to Work®, with a supportive values-led culture and charitable partners in all major markets
• Generous benefits, flexibility and the chance to grow through Love to Dream in-house leadership academy
• 4-5 days/wk neg, hybrid work arrangements, Zetland location
• 12mth contract with possible opportunity to extend or become permanent

About Love to Dream:

Born in 2009, Love to Dream was famously dreamed up by mum entrepreneur Hana-Lia Krawchuk and now it’s the Aussie success story loved by millions of families worldwide.

Recognised for its award-winning, patented Swaddle Up™, today the ever-expanding range delivers a full sleep ecosystem for babies through to children up to 8 years old. Renowned for trusted designs, amazing product quality, comfort and longevity, Love to Dream™ is described as a game-changer for parents – helping little ones and their families sleep like a baby.

Love to Dream is a high growth international business with private equity funding and an aggressive expansion plan – there’s never been a better time to join one of Australia’s fastest growing exports and help shape the company’s next phase of growth.

Certified as a Great Place to Work® in Australia, Love to Dream is a values-led organisation with charitable partners in each major market and a dedicated leadership program investing in the development of talent.

About the Role:

Reporting to the Head of Brand and Communications and working closely with a team of highly skilled marketers, this is a newly created and highly visible role for a skilled digital designer with experience creating performance media assets for DTC brands. As Love to Dream expands, the demand for high quality, hard-working performance creative is increasing across all of our major markets including Australia, the UK and the US. It requires a proactive and curious team player who collaborates effectively and can work independently – someone who enjoys pushing creative boundaries while also possessing a strong foundation in traditional design principles and execution. In a fast-paced environment, the ability to multitask and adapt to shifting priorities will be key to success. A sharp eye and great attention to detail, as well as a strong understanding of current design trends and a digital-first approach is a must for this role.

What you’ll do:

• Produce a range of digital media assets, across static and video formats, with a focus on performance media, but extending to email and web.
• Execute on new design briefs for a range of performance media assets from Meta, TikTok, Pinterest and other digital platforms.
• Review performance insights with marketing peers to refine the strategy and identify iteration opportunities to increase performance.
• Transform user-generated content (UGC) and employee-generated content (EGC) into scroll-stopping paid media ads.
• Craft snappy scroll-stopping copy and visual hooks.
• Carve out time to pursue your own creative ideas and experiment with new technology.
• Collaborate with other Love to Dream designers to share ideas and finesse creative executions.
• Partner with freelancers to increase output during busy periods.
• Explore AI and technology advancements for improving efficiency, quality and cost reduction.
• Stay abreast of platform updates which may impact best practice principles.

What you’ll bring:

• Significant experience designing digital assets, including building performance assets for a DTC brand (ideally across multiple markets)
• Strong understanding of performance marketing principles and digital/native ad specs
• AI curiosity with some experience using tools to make the design process more efficient.
• A knack for digital storytelling and creating memorable digital brand experiences.
• Proficiency in designing motion and static assets using the Adobe suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Passion for storytelling – particularly crafting catchy hooks for performance assets.
• Strong understanding of current design trends in digital and AI.
• Excellent organisational and time management skills.
• Passionate about creating engaging content for a young audience (Gen Z)

Bonus points for:

• Experience with 3D/360 imaging , digital renders, and / or animation.
• Retouching / deep etching skills which transform flat lay into photo-real compositions.

Let’s talk about our Mission & Values:

At Love to Dream™, we believe today’s little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:

• Dare to Dream
• Lead with Love
• Inspired by Families
• Made with Love

What’s in it for you?

We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

Love To Dream offers:

• Accelerate Your Career: Be part of a rapidly growing business, with real opportunities to make an impact and advance your career.
• Opportunity: work with a market leader in infant sleep solutions.
• Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box, take ownership, and contribute ideas that drive business success.
• Wellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives to ensure you thrive both professionally and personally.
• Competitive Package: A competitive salary, bonus potential, and career growth opportunities await.
• Develop professionally: through continuous learning and growth opportunities
• Location: Work from our Zetland/Green Square location, with subsidized on-site parking.
• Whilst we cannot provide any guarantee, there may be potential opportunities for contract extension and permanent positions as our company continues to grow.

Apply Now:

Be a part of something big and make a real impact on the lives of families by helping them achieve better sleep. To apply, please submit your resume and cover letter (or video!), along with your design portfolio (or links to examples of your work). If applying via the Linked In Easy Apply button, you will need to combine your cover letter and links to your portfolio with your CV into one document to upload.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.