• Convenient Zetland location, great team culture
• Broad, autonomous role with scope for growth
• Flexible hours, WFH Hybrid model

Let's talk about us:

We believe families deserve the best care helping their babies get better sleep. Love To Dream is a fast growth, PE backed business on a mission to deliver better sleep, bigger dreams and a brighter world. In 2023 we will do that for over a million families in 40+ countries, all from our head office in Sydney.

Our Dream Team in Australia has just over 50 people, and globally 60+ people. We are inspired by families, lead with love with our team, partners and customers, make simple and innovative products with love, and dare to dream big, both for the business and the families we work with.

Let’s talk about the role:

As the Senior Paid Digital Marketing Manager, you will play a key role in building and executing Love To Dream’s paid digital marketing strategy across our five major direct to customer markets globally. Our activities are based on data-driven insights and decision making, therefore a high level of analytics competency is required.

Ideally you will have hands on experience in an agency environment, working directly on the tools. Additional client side experience will be a major plus.

You will report directly to the Chief Marketing Officer and will initially have 1 direct report to manage (with opportunities to expand the team).

Key responsibilities:

• Develop paid media strategy across our DTC markets including Australia, Europe and the US
• Develop, plan and implement all paid media plans per market across existing (Google, Meta, Affiliates, Native advertising) and new channels to business objectives. Managing a multi-million-dollar budget.
• End to end strategy development and management including audience segmentation, creative, A/B Testing strategy, Bidding strategy etc.
• Define and work towards clear KPIs: revenue, traffic, CAC, COS
• Maintain performance reports and dashboards (with the Tech & Data
• Data-analysis to optimise performance
• Monitor competitor activities and conduct online research to identify potential growth and recommendations for optimisation and refinement
• Diversify channel selection, uncover additional media/channel opportunities based on audience insights

Let’s talk about you - qualifications and experience:

To be successful in this role, you will bring the following skills and experience:

• A successful track record of hands-on experience in performance digital marketing
• A background in digital marketing agencies. Additional client side experience a big plus
• Experience managing media budgets (including Search, Social, Programmatic & OLV)
• Analytical mindset and expertise in analytical tools (Google Analytics, Tag Management, CDP)
• Previous experience on the tools with Facebook Business Manager, Google Ads, Merchant Centre, product feeds, etc.
• Customer led

Benefits

This role will be a key part of the Dream Team, growing our global business and seeing the impact you have on families around the world. More than that you will:

• Be a central part of a strong, mission driven team
• Be able to use and develop your skills across a broad portfolio including international markets
• Work in newly renovated offices in Zetland with coffee shops, gym supermarkets and retail on your doorstep
• Access subsidised office parking, close to public transport
• Receive a personal learning and development budget. We’re a high growth organisation and prefer to grow our own rather than filling externally
• Be part of a dynamic, supportive, friendly, and inclusive team environment
• Earn a great salary package with potential for growth and advancement, and salary sacrificing available
• Access wellness program – mindfulness, meditation, massages, EAP, optional events and challenges, yearly health checks, volunteer events, welcome packs for new staff
• Regular team events – monthly lunch in the office and team building challenges
• Flexibility as needed
• Birthday Leave – a day off for your birthday
• Recognition and rewards program
• We love pets and are a fur friendly office. We host bring-your-dog-to-work-day on a monthly basis

At Love To Dream, there are always opportunities to progress and broaden your role. We have a one team approach and there is always opportunity to lean in and work on other special projects.

We believe diversity of thought fuels innovation, which is why we encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

To Apply:

If this role excites you and you have the passion to join the Dream Team, please apply!

Benefits

This role will be a key part of the Dream Team, growing our global business and seeing the impact you have on families around the world. More than that you will:

• Be a central part of a strong, mission driven team
• Be able to use and develop your skills across a broad portfolio including international markets
• Work in newly renovated offices in Zetland with coffee shops, gym supermarkets and retail on your doorstep
• Access subsidised office parking, close to public transport
• Receive a personal learning and development budget. We’re a high growth organisation and prefer to grow our own rather than filling externally
• Be part of a dynamic, supportive, friendly, and inclusive team environment
• Earn a great salary package with potential for growth and advancement, and salary sacrificing available
• Access wellness program – mindfulness, meditation, massages, EAP, optional events and challenges, yearly health checks, volunteer events, welcome packs for new staff
• Regular team events – lunch around, fortnightly lunch in the office, monthly team building challenges
• Flexibility as needed
• Birthday Leave – a day off for your birthday
• Recognition and reward platform DREAM where we shine a light on the great work across Love To Dream. Points redeemable for a range of retailers or charitable giving.
• We love pets and are a fur friendly office. We host bring-your-dog-to-work-day on a monthly basis

At Love To Dream, there are always opportunities to progress and broaden your role. We have a one team approach and there is always opportunity to lean in and work on other special projects.

We believe diversity of thought fuels innovation, which is why we encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

To Apply:

If this role excites you and you have the passion to join the Dream Team, please apply!