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Product Copywriter

Lyka Pet Food

Lyka Pet Food

Marketing & Communications, Product
Sydney, NSW, Australia
Posted on Thursday, August 17, 2023

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Sadly, statistics have shown us that approximately eighty percent of pets are suffering from dental disease, with one in every three being diagnosed with cancer, and forty-one percent overweight. As humans we are acutely aware of the positive impact fresh wholefoods can have on our health and wellbeing, however the same hasn’t always been said for our furry friends. We're on a mission to change that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first.

Today, we are proud to share we’ve served and fed over 10 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and take Lyka into new markets.

Currently, we have a team of 150+ pet-obsessed people on our team who share our vision. These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing. To date, we have raised over $40M in funding from our venture fund investments and pet industry insiders, who believe in our mission and ability to drive change in an outdated industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join your people.

What you will do?

  • Work across our digital product experiences to understand how to engage, personalise and create content that encourages users to continue through their Lyka journey.
  • Determining all the different customer touch points in our product journey and understanding what inspires and lights up Lyka users from a UI copy experience.
  • Developing and creating a resource hub of copy templates, workflow copy and copy guidelines that can be used for new projects and customer communications in the product.
  • A/B testing unique styles of communication to determine how best to engage and connect with customers on a personal level through copy.
  • Reviewing our existing user flow comms and seeing how we can make improvements to existing copy flows.
  • Working with the marketing team and copywriter to ensure there is a seamless and consistent flow from acquisition, through to conversion and retaining users.
  • Understanding of different user flows and interactions with D2C and B2B users
  • Future opportunities to build out our mobile experiences and copy flows as well that work well for mobile customers.
  • Working closely with our Product Design and Service Design teams to create a consistent customer experience e2e
  • Alignment with our Brand guidelines to ensure all copy stays true to who we are as a company

Who you are?

  • Expert with words. You know how to delight, personalise and encourage customers through our product journey, whilst also ensuring consistency and brand tone of voice is used.
  • Passion for deeply understanding human behaviour and how words can influence consumer behaviour.
  • Able to work across single word to long form copy. Sharing deep insights with customers about complex animal health information through the product journey. Having the ability to deliver this information clearly, concisely, and effectively, leading to conversion.
  • Ability to conceptualise, develop and execute an entirely new digital communication journey from the ground up.
  • Incredible attention to detail. You can spot the small stuff and it matters.
  • Curiosity and growth mindset. Work with our own internal R&D team to learn about specificities of animal health and create reusable content for future projects.
  • Of course, a passion and love for dogs and health!


  • Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
  • Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
  • Work for a sustainability focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet wellness company and we’re always looking at ways for us improve sustainability practices.
  • Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
  • 12 weeks of paid parental leave for primary carers and 6 weeks for secondary carers, alongside 2 weeks of miscarriage leave in the first twenty weeks. We also offer 18 paid weeks to both primary and secondary carers if you have been at Lyka for over two years.
  • Wellbeing assistance & tools to take care of your mental and physical wellbeing so you can do your best work.
  • We have pet-friendly offices and industrial kitchens in Sydney and Melbourne and offer a working from home allowance for your home set-up with hybrid working
  • Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.