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Field Marketing Manager

Lyka Pet Food

Lyka Pet Food

Marketing & Communications
Sydney, NSW, Australia
Posted on Tuesday, August 29, 2023

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough. As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.

Today, we are proud to share we’ve served over 20 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 200+ pet-obsessed and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing. To date, we have raised over $60M in funding from our venture fund investments and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack!

The team

Lyka is growing and is on the hunt for an exceptional Field Marketing Manager that will be responsible for building this new function within the Marketing team and will report to our Head of Marketing. This is a 12-month full time contract role that will lead our pilot program. The role will be converted to a full time permanent role depending on the success of this pilot.

The role

Lyka is growing rapidly, and we are continuously seeking new ways to engage our community. While we have typically reached our audiences through digital experiences, we are looking to expand our model and take our Brand out into the community to engage, educate and help more dogs (and their owners) experience the difference of life on Lyka.

As this is a newly formed function in the business, you’ll be coming in at the early stages and helping us both define, design and deliver a program of face to face experiences. You’ll have the broader marketing team and other areas of the business supporting you while you pioneer a new channel for the business, proving success and then helping it scale nationally. Once proven, we’ll seek to expand this function nationally (with your help).


  • Plan and execute a program of engaging events that showcase Lyka's purpose and offering helping educate a broader community around the merits of fresh feeding
  • Build a squad of passionate brand ambassadors, embodying Lyka's values and mission that can build relationships quickly with diverse audiences including dog lovers, vets, vet nurses, breeders and other dog service providers
  • Engage, train and educate our brand ambassador team, equipping them with critical knowledge and skills to be successful in their respective roles
  • Define and produce equipment and collateral for events purposes, overseeing logistics and equipment maintenance
  • Track and measure the impact of campaigns, identify areas for continuous improvement
  • Deploy, track and manage the program budget for the events program, providing a clear picture of investment and returns

Who you are?

  • 3+ years of proven impact in Field Marketing or Events space
  • Degree in Marketing, Business, or related field
  • Exceptional communication and interpersonal skills for building strong relationships within and outside of Lyka
  • Proven ability to build diverse teams, provide effective coaching, and implement training programs
  • Creative mindset with customer-experience focus
  • Highly organized and detail-oriented for managing complex projects
  • Analytical skills for budget and program management
  • Self-motivated and adaptable in fast-paced startup settings
  • Thrives under pressure with autonomy in ambiguous environments
  • Flexibility, including travel some weekend work
  • Passion for dogs is a must!
  • Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
  • Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
  • Work for a sustainability focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet wellness company and we’re always looking at ways for us improve sustainability practices.
  • Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
  • 12 weeks of paid parental leave for primary carers and 6 weeks for secondary carers, alongside 2 weeks of miscarriage leave in the first twenty weeks. We also offer 18 paid weeks to both primary and secondary carers if you have been at Lyka for over two years.
  • Wellbeing assistance & tools to take care of your mental and physical wellbeing so you can do your best work.
  • Flexible working: work from where you get your best work done. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne and offer a working from home allowance for your home set-up.
  • Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.