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Content Creator/Producer

Lyka Pet Food

Lyka Pet Food

Design
Sydney, NSW, Australia
Posted on Tuesday, May 14, 2024

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.

Today, we are proud to share we’ve served almost 30 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 200+ pet-obsessed people and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

To date, we have raised over $60M in funding from venture capital investors and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack!

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards — prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Opportunity

We’re looking for a skilled content creator with experience writing, editing and shooting videos for social channels, to join our in-house creative team.

Responsibilities
:

  • Manage and execute creative advertising assets that support our digital channels including Meta, Tiktok and Youtube
  • Identify, create and source compelling customer stories and testimonials that support our marketing and performance communications
  • Collaborate with our creative and performance teams on creative briefs and performance content calendar
  • Write scripts, shoot and edit social-led video executions that are on brand
  • Work with our in-house creative team (including designers, producer and editor) to create and produce high-quality video and static content
  • Support on ideation and optimisation of content partnerships
  • Apply data and insights to optimise and drive high-growth advertising; investigate, articulate and apply Lyka customer learnings and insights to ideas
  • Live and work in accordance with Lyka’s values and principles at the workplace.