Content Marketing Manager
MyPass Global
Marketing & Communications
Sydney, NSW, Australia
Posted on Sep 24, 2024
MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions.
With our industry-first digital Skills Passport, workers can seamlessly manage their training and competency information. In essence, we are building a global worker credentialing platform designed to create safer, more connected, and agile workplaces. As we rapidly expand with offices worldwide, we are seeking the next generation of innovative MyPassers to join us in shaping the future of our industry.
The role:
- The purpose of the Content Marketing Manager is to co-create a robust content marketing strategy, manage owned and shared media for MyPass Global and produce compelling multi-channel, multi-formatted content assets that align to the customer journey and MyPass business objectives. The Content Marketing Manager’s work and output supports the GTM goals and positions MyPass as a thought leader and industry innovator. The Content Marketing Manager tracks and analyses performance metrics that continually improves content quality and audience engagement, contributing to the attainment of business outcomes.
Day to day:
- Co-develop content marketing strategies with the Director of Marketing and Growth, building a content calendar to implement them.
- Write thought leadership content and solution-oriented content assets with strong business relevance to generate demand, raise brand awareness, and retain/expand customer accounts
- Manage marketing blog, including devising content calendar, writing blog articles and blog publishing
- In charge of the company’s social media profiles, including composing organic social media posts and managing posting schedules
- Produce customer success stories and quotes, maintaining an ongoing pipeline of case studies. This involves working closely with Customer Success, Account Executive and key customer champions
- Develop and manage website content, working closely with the Marketing Programs Manager on web experience and SEO.
- Manage the customer advocacy program
- Support the Director of Marketing and Growth in executing thought leadership content partnerships and/or sponsored content with third parties
- Support the Director of Marketing and Growth in implementing strategic content projects/programs
- Support the Director of Marketing and Growth in GTM enablement content
- Produce informative and action-oriented content assets in various formats optimised for various channels to support integrated marketing campaigns. This includes written, digital, video, long form or short form
- Create and customise content assets that resonate with different buyer personas, industries and geographic markets.
- Ensure all content aligns with the company’s messaging and brand voice
- Organise the production and publication of content assets, using in-house tools and, where needed, outsourced service providers for advanced design and video production
- Optimise content assets for high performance, including on-page SEO and keyword planning
- Formulate innovative and compelling content ideas to increase brand recognition, increase followers and content engagement by target audiences
- Analyse market intelligence, performance metrics, feedback/input collected from GTM teams and voice of customer to inform content creation and optimisation
- Reporting of metrics and results in focus areas.
Our ideal MyPasser
- Bachelor’s degree in Marketing, Journalism, Communications or relevant field
- 6+ years’ experience in content creation and management for the Australian market at B2B technology companies, ideally SaaS
- Native-level English proficiency
- Skilled in writing insights-driven content with strong industry expertise and business acumen that resonates with executive-level audience and senior leadership, positioning MyPass as a thought leader
- Excellent writing, storytelling, editing, and proofreading skills with a sharp attention to detail in grammar and syntax
- Experience in managing and optimising organic social media content and strategies, with hands-on expertise in social media platforms
- Proven ability to deliver high-impact content marketing campaigns that produce pipeline and/or revenue results.
- Well-versed in Hubspot for website content management
- Proficient in writing for different content formats (written, digital and rich media) - from catchy social posts to translating technical topics into business-relevant narratives that can be understood by non-technical business buyers
- Understanding how to tailor content for different channels, audiences, industries and markets at different stages of the buying journey
- Strong organisational skills to manage multiple projects concurrently to ensure timely delivery of while maintaining high quality standards
- An agile, adaptable self-starter and team player with a can-do attitude
- Experience using design tools such as Canva or Adobe Creative Suite would be highly regarded
- Prior experience in customer advocacy programs and related. platforms/tools would be highly regarded
- Knowledge of highly regulated industries would be favourable
- Experience in marketing to the Americas would be a strong advantage
- Adhere to the standards of behaviours outlined in our company values
Life at MyPass
- Flexible Hybrid - Ability to mix your working week between the MyPass office and your home office
- Paw Friendly - Pet-friendly office in the CBD
- Celebrate You - Gift cards on your work anniversaries
- Be Healthy - Wellbeing policy with a strong focus on whatever makes you feel good from the inside out, free subscription to the WithU app and complimentary office yoga & pilates sessions
- Fuel Your Growth Journey - Unlocking your potential with a blend of in-person and online learning and development opportunities
- Be Comfortable - Casual Friday every day!
- We Love to Have Fun - Team outings, weekly lunches, team events, the list goes on…
- Generous Employee Referral Program - Rewards for referring top talent
MyPass champions diversity at all levels of the company, and we live by our core values that set us apart. We cultivate an inclusive culture and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are dedicated to creating a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work.