Marketing Programs Manager
MyPass Global
Marketing & Communications
Sydney, NSW, Australia
Posted on Sep 24, 2024
MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions.
With our industry-first digital Skills Passport, workers can seamlessly manage their training and competency information. In essence, we are building a global worker credentialing platform designed to create safer, more connected, and agile workplaces. As we rapidly expand with offices worldwide, we are seeking the next generation of innovative MyPassers to join us in shaping the future of our industry.
The role:
- The purpose of the Marketing Programs Manager is to manage multi-channel integrated marketing programs and campaigns, including Account Based Marketing, to achieve customer acquisition and account growth outcomes. The Marketing Programs Manager comes up with creative ways to achieve cut-through to the target audiences. The Marketing Programs Manager tracks and analyses performance metrics that continually improves program/campaign quality and conversion, contributing to the attainment of business outcomes.
Day to day:
- Execute multi-channel integrated marketing programs and campaigns designed to drive demand generation, pipeline acceleration and customer account growth. Implement programs tailored for customer acquisition and/or account expansion objectives
- Customise marketing programs and campaign channels to resonate with different personas, industries, geographic markets
- Orchestrate the program/campaign planning, development and execution to ensure all team members fulfil agreed deliverables/milestones
- Execute marketing events aligned to integrated campaigns, including sponsored and hosted in-person events
- Manage the strategy and content of an ongoing webinar program, aligned to an integrated campaign framework
- Co-develop paid media strategy with Director of Marketing & Growth and execute paid channels channels, including but not limited to paid search, paid social, ABM advertising, content syndication, display, trade media buys, content sponsorships etc
- Execute Account Based Marketing (ABM) and segment marketing programs aligned to GTM strategies, revenue generation and customer growth goals. This involves working closely with Sales and GTM teams
- Manage agencies, media partners and outsourced service providers in the execution of paid media
- In charge of website user experience and SEO, working closely with Content Marketing Manager to drive Conversion Rate Optimisation (CRO) and pipeline generation outcomes
- Drive conversation marketing experience on MyPass digital properties
- Lead the production of paid media creative assets using in-house tools and, where needed, outsourced service providers for advanced design and rich media/video production
- Ensure all programs/campaign align with the company’s messaging and brand identity and brand voice
- Support the Director of Marketing and Growth in brand-to-demand initiatives
- Work closely with the Director of Marketing and Growth to provide enablement of sales teams in demand generation programs
- Work closely with the Director of Marketing and Growth as well as sales teams to track lead routing, lead follow-up motions, conversion and pipeline impact for prospect-focused activities
- Track and analyse performance metrics, pipeline impact data, customer account expansion results, feedback/input collected from GTM teams and voice of customer. Use these data-driven insights to optimise programs/campaigns and inform future investment
- Reporting of metrics and results in focus areas
Our ideal MyPasser:
- Bachelor’s degree in Marketing or relevant field
- 8+ years’ experience in multi-channel B2B marketing in the Australian market, of which at least 5 years in SaaS
- Strong verbal and written communication
- Strong experience in paid digital media, content syndication and other B2B paid channels
- In-depth, hands-on knowledge of operating advertising platforms for paid social, SEM etc
- Proven track record in executing successful integrated marketing campaigns and ABM programs for demand generation and customer growth
- Solid understanding of ABM principles, approaches, strategy development process as well as relevant martech and data services
- Strong acumen in data analytics and account/buyer insights for audience segmentation
- Excellent project and time management skills
- Experienced in managing media agencies, media partners and other service providers
- Self-directed team player with keen attention to detail and organisational skills
- Can-do attitude and ready to “roll up the sleeves” to get the job done.
- Excellent verbal communication and presentation skills
- Strong acumen in data analytics, marketing metrics and segmentation
- Knowledge of highly regulated industries is an advantage
- Well versed in Hubspot
- Understanding of ABM tools, intent data monitoring, project management and other relevant digital platforms
- Experience marketing to the Americas highly desirable
Life at MyPass:
- Flexible Hybrid - Ability to mix your working week between the MyPass office and your home office
- Paw Friendly - Pet-friendly office in the CBD
- Celebrate You - Gift cards on your work anniversaries
- Be Healthy - Wellbeing policy with a strong focus on whatever makes you feel good from the inside out, free subscription to the WithU app and complimentary office yoga & pilates sessions
- Fuel Your Growth Journey - Unlocking your potential with a blend of in-person and online learning and development opportunities
- Be Comfortable - Casual Friday every day!
- We Love to Have Fun - Team outings, weekly lunches, team events, the list goes on…
- Generous Employee Referral Program - Rewards for referring top talent
MyPass champions diversity at all levels of the company, and we live by our core values that set us apart. We cultivate an inclusive culture and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are dedicated to creating a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work.