One of our early-stage D2C portfolio companies is building in the skincare space, and they are now looking to hire a D2C Lead to report directly to the Founders and own and drive their D2C strategy.

Responsibilities

• Develop and execute the overall D2C strategy, including sales targets, marketing initiatives, and user experience enhancements
• Oversee all digital marketing channels to optimize customer acquisition and engagement funnels
• Manage and optimize the e-commerce platform ensuring a seamless customer journey, compelling product presentation, and high conversion rates
• Implement and manage CRM, loyalty programs, and personalized communication strategies to enhance customer retention and lifetime value
• Analyze D2C performance data, identify trends and opportunities, and provide actionable insights

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of proven experience in a D2C e-commerce role, preferably within the beauty, skincare, or health & wellness sectors
• Proficiency with e-commerce platforms and marketing automation/CRM tools.
• Hunger to build 0 to 1

Please apply to this role directly on LinkedIn. This is the only way to be considered for this role. Please do not DM any of our stakeholders about this position.