ProSpend is more than just a place to work. It is a company that places importance on our people to to feel at home, a place to thrive and growth and learning is in our DNA. We are a team of diverse people in roles, backgrounds, and personalities. We have tech people, creative people and people and we call ourselves Ambitious Trailblazers. We are shaped by these core values that guide us every day.

Ambitious Trailblazers

Growth and learning is in our DNA. We celebrate success and believe everyone should be seen, heard, valued and empowered to succeed. *Fun included*

We’re collaborators who value conversation and ideas and we embody the mantra "if you want to go far, go together"

We focus on results – We believe we are accountable to our customers to achieve real, tangible results. Our approach to building and improving our products places customer truths at the core of new development.

Everything we do with our product development (new features and functionality) can be traced back to solving a real customer problem.

The Extra Mile - We believe in customer success. Customer service and solving problems matter to us. We know that customer success has just as much value as the product we offer, and that clients love suppliers who listen and go the extra mile to make them successful in achieving their goals in spend management.

We envision BIG. - We have a thirst for innovation and have ambitious goals. We are and want to continue to be the market leaders in business spend management because we don’t want to just solve the current problems for our customers. We want to change the whole paradigm of how they work.

Reporting directly to the Director of Marketing, the Senior Marketing Manager at ProSpend will play a pivotal role in executing comprehensive marketing initiatives to drive revenue growth, enhance brand visibility, and support our position as ANZ's leading spend management solution. This role involves close collaboration with cross-functional teams to ensure effective execution and alignment of marketing activities.

Partner Marketing (40%)

• Identify, plan, and execute targeted partner marketing activities from EDMs to content creation to
• Build and nurture strategic relationships with partners to effectively market to, through, and with these partners, maximising joint marketing opportunities.
• Update partner portal with content created by Marketing team and communicate these to partners regularly in monthly newsletter

Webinars & Events (20%)

• Manage end-to-end ideation, setup and execution of thought leadership webinars, partner events, ProSpend events and conferences, including content planning, logistics, hosting, and ROI measurement. (Content will be provided by Content marketing manager however the SMM will need to lead on the creation of HubSpot campaigns, nurture flows, email invites, final webinar deck, speaker liaison and working sessions)
• Coordinate social media and digital marketing campaigns to maximise audience reach and engagement.
• Drive thought leadership and lead generation through online webinars and event participation.

Lead Nurture & Customer Advocacy (25%)

• Oversee HubSpot marketing activities, collaborating closely with sales and customer success teams to optimise lead nurturing and conversion by developing nurture flows and sequences.
• Develop a program to generate customer testimonials and G2 reviews from customers which can be funneled to the content team.
• Manage and analyse customer data in HubSpot and find ways to improve data quality and identify potential target segments for nurture /cross-sell campaigns
• Manage the customer referral program and find ways to improve conversions
• Regularly track, report, and analyse marketing performance fortnightly, monthly, quarterly, and annually, providing insights and actionable recommendations for ongoing improvement.
• Manage and optimise CRM and marketing automation platforms such as HubSpot and Factors.ai.

Demand Generation and campaign management (15%)

• Own repeatable, scalable demand generation campaigns that impact all funnel stages - increasing brand engagement and driving new opportunities to our sales team and upsells for Customer Success
• Be the Hubspot in-house platform expert - responsible for owning and executing demand generation activities including, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), blog publishing and more
• Manage all ABM efforts for mid-market target accounts, building intentional campaigns based on deep account research, partnership with sales & account data . This will include being key liaison for SDRs in the sales team.
• Liaise with digital media agency and regularly track, optimise and report on ongoing marketing campaigns across multiple channels

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years’ experience in marketing management, including content marketing, campaign management , customer and partner marketing.
• Proven success in executing product initiatives and go-to-market strategies.
• Willingness to learn and develop content and workflows with the help of AI tools
• Proficiency with CRM systems and marketing automation tools, including HubSpot or Factors.ai.
• Strong analytical skills and experience tracking and reporting marketing KPIs and ROI.
• Exceptional stakeholder management, communication, and interpersonal skills.
• Experience in spend management, fintech, SaaS, or B2B technology is highly regarded.