AI Content Strategy Lead
Prosus Group
Software Engineering, Data Science
Amsterdam, Netherlands
Who We Are
Role Overview
The AI Content Strategy Lead translates the cutting-edge work of Prosus' AI team into compelling narratives that inspire, educate, and drive adoption - both internally and externally, with a special focus on the engineering and tech community. This role is part storyteller, part educator, part technologist, and part marketer, turning complex AI innovations into accessible content that builds Prosus' reputation as an AI leader and accelerates AI adoption across the portfolio.
What You'll Do
- By working hand-to-hand, daily, with the Prosus AI team, transform AI projects, research, and innovations into engaging content: blog posts, case studies, whitepapers, videos, presentations
- Create technical content that makes complex AI initiatives (AI agents, autonomous systems, large commerce models) simple and actionable
Develop compelling narratives about AI's impact across Prosus businesses for internal and external audiences
Ghost-write thought leadership pieces for AI leadership team
Partner with Group Communications to create internal AI content that educates and inspires Prosus employees
Develop AI learning materials, playbooks, and case studies for portfolio companies
Produce monthly/quarterly AI team updates, highlights, and success stories in collaboration
Create content for internal events, town halls, and leadership meetings
Partner with Group Communications to create AI content that educates and inspires Prosus employees
Create content for AI House events, workshops, and community gatherings
Support recruitment with compelling AI stories
Develop content for AI-focused campaigns and initiatives across the organization
Content Creation & Storytelling
Communications & Enablement
Event & Campaign Support
What We're Looking For
4-6 years in technical content, developer relations, product marketing, or consulting (ideally McKinsey, BCG digital practices)
Background in technology with a clear pivot toward communication/content roles
Proven portfolio of technical content that translates complexity into clarity
Experience in tech media, tech events (TechCrunch, The Verge, Protocol), or tech company communications
Technical credibility: engineer, data scientist, or technologist who can engage credibly with AI teams and understand the work deeply
Storytelling: Exceptional writer and communicator who finds the human angle in technical innovations
Simplification: Gift for making complex AI topics accessible without dumbing them down
Content velocity: Can produce high-quality content quickly across multiple formats
Audience awareness: Knows how to tailor messaging for different audiences (execs vs engineers vs public)
Former software engineer or data scientist who moved into DevRel, product marketing, or consulting
Strategy consultant from tech/digital practices or technical writer or content lead from top tech companies
Journalist or editor from tech media
Event content lead from major tech conferences
Curiosity-driven learner who stays current with AI trends and research
Comfortable working with minimal direction - you find the stories worth telling
Collaborative spirit; works well with technical teams who may not naturally think about communications
Entrepreneurial; willing to build this function from scratch
Experience
Capabilities
Backgrounds We'd Love
Mindset
Not Required But Valued
- Active social media presence or personal blog on AI/tech topics
- Speaking experience at tech conferences or meetups
- Video production or podcast hosting experience
- Design sensibility and familiarity with content tools
What We Offer
- Global Impact: Play a crucial role in shaping the future of global commerce.
- Growth Opportunities: Expand your expertise through diverse global challenges and unique opportunities.
- Innovative Culture: Join a forward-thinking team that values strategic insights and fosters continuous innovation.
- Creative Environment: Engage in work that encourages creativity and constant improvement.
- Collaborative Atmosphere: Benefit from autonomy and self-management in a supportive and positive workspace.
- Hybrid Work: Experience the satisfaction of our flexible model tailored to balance work and life.
- Competitive Compensation: Enjoy a salary package that reflects your skills and contributions.
- Comprehensive Benefits: Enjoy a range of benefits including gym reimbursement, health insurance for family members, a fully employer-funded pension, free Dutch lessons, bike plan, discount platform, lunch allowance, free office snacks, access to 300k+ online courses, and full public transport reimbursement with an NS Business Card.