Primary Details

Time Type: Full timeWorker Type: EmployeeThis role is responsible for driving the profitable growth of QBE’s distribution portfolio through effective product support, distribution marketing initiatives, partner communications, and campaign execution. The Associate Director plays a key role in translating business and product strategy into clear, compliant, and impactful go to market activities for agency and broker partners.

Role Highlights

• Hong Kong, Hybrid and Permanent role

• A dynamic role combining strategy, execution, communications, and partner engagement

• Happy to talk flexible working

The Opportunity

• Opportunity to play a strategic role in driving distribution growth in Hong Kong

• High exposure to senior stakeholders and regional initiatives

• A dynamic role combining strategy, execution, communications, and partner engagement

About QBE

At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.

We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.

What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

Your New Role

You will report to Team Lead, Distribution, Strategic Partnership and work closely with: Distribution Channels, Business Development, Finance, Underwriting, Operations.

Distribution Marketing & Campaign Management

• Plan, execute, and manage distribution marketing initiatives, including business growth challenges, renewal campaigns, brand campaigns, and incentive programmes across agency and broker channels, including channels with life insurance agents

• Demonstrate strong understanding of market dynamics and business cycles to support performance and enhance campaign effectiveness

• Prepare campaign mechanics, calculations, ROI analysis, and post‑campaign summaries for management review

Communication & Go‑to‑Market Execution

• Support effective communication of product‑ and campaign‑related messages across internal stakeholders and distribution partners

• Draft and manage partner‑facing communications, including EDMs, newsletters, FAQs, and campaign announcements in both English and Chinese

• Own and manage the editorial calendar for distribution communications, including monthly/quarterly partner newsletters and the QBE Distribution Channel Facebook Page

Event & Engagement Support

• Support distribution engagement activities and events such as Spring Dinners, incentive trips, sports days, and networking events

• Coordinate pre‑event communications, post‑event recaps, and content distribution, including highlight videos and photo sharing

Stakeholder & Governance Management

• Work closely with senior stakeholders to obtain approvals for budgets, incentives, and communications

• Ensure all initiatives comply with internal governance, audit, and compliance standards

• Maintain accurate documentation and records for campaigns and partner communications

About You

• Degree holder in Marketing, Communications, Business, or related disciplines

• Solid experience in distribution marketing, events, or portfolio management, preferably within the insurance industry

• Hands‑on experience in managing incentive schemes and marketing campaigns

• Exposure to product governance, underwriting concepts, or regulatory frameworks is an advantage

Skills & Competencies

• Strong project management and coordination skills

• Excellent written and verbal communication skills in English and Traditional Chinese

• Commercially minded with strong analytical ability and high attention to detail

• Strong stakeholder management skills, with the ability to engage confidently with senior management and cross‑functional teams

Personal Attributes

• Proactive, structured, and highly organised

• Commercially driven with a strong sense of ownership and accountability

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

• ‘Hybrid Working’ – a mix of working from home and in the office to enhance your work/life balance

• Life Leave, supporting the life events we all experience, leaving your annual leave for rest

• Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice

Awards & Recognition

We value our employee’s experience with us and are proud to have been recognised for the following awards:

• Qorus Reinvention Awards APAC 2025: Gold winner in the ESG category

• Digital Insurance Awards APAC: Digital Insurance - Insurer Leader 2025

• HKB Technology Excellence Awards: Automation - Insurance

How to Apply

If you’re looking for a career that combines your expertise and your empathy, click Apply today.

Your career. At the heart of it.

Skills:

Analytical Thinking, Business-To-Business (B2B) Marketing, Collaboration Tools, Communication, Content Development, Content Marketing, Critical Thinking, Customer Service, Digital Marketing, Intentional collaboration, Managing performance, Marketing Communications Planning, Negotiation, Problem Solving, Stakeholder Management

How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.