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Director - SEO & Analytics



Marketing & Communications, Data Science
San Francisco, CA, USA
Posted on Tuesday, June 18, 2024

Who is Redbubble

As the world's largest marketplace for independent artists, our purpose is to create and inspire new ways of experiencing connection and a sense of belonging for every person. From everyday things, to the very thing, we connect people to millions of designs on any product, on demand.

Welcome to a place that will celebrate your achievements, celebrate you solving the hard problems not just the fixes and celebrate you rapidly getting to the core of the issue rather than striving for the perfect answer.

The Role

We're looking for a Director of SEO & Analytics to oversee and enhance the search engine optimization and analytics functions for our mega-scale e-commerce marketplace!

Reporting to the Chief Marketing Officer, this role is critical for optimizing site architecture, improving search visibility and leveraging data to drive strategic decisions. This is an exciting opportunity for someone with extensive experience in technical SEO for large-scale websites or marketplaces, as well as profound expertise in advanced analytics tools and techniques.

While our office is located in San Francisco, this position can be remote in CA, OR, CO or WA.

Key Accountabilities:

  • Develop and implement a comprehensive SEO strategy focused on technical optimization to enhance organic search rankings and drive traffic to an ultra-large e-commerce site.
  • Lead the analytics team in utilizing tools such as Segment and Google Tag Manager to collect and manage data efficiently, including the implementation of server-side tracking.
  • Oversee the transition to and optimization of Google Analytics 4 (GA4), ensuring full utilization of its features for improved data analysis and decision-making.
  • Utilize Big Query to build and maintain sophisticated reporting dashboards that provide actionable insights into customer behavior, site performance, and marketing effectiveness.
  • Collaborate with cross-functional teams including marketing, IT, and product development to ensure SEO and analytics insights inform business strategies and website enhancements.
  • Stay abreast of the latest trends and changes in SEO and analytics, continually refining strategies and technologies to maintain competitive advantage.
  • Manage, mentor, and expand the SEO and analytics team to support the growth and complexity of the business.

What You’ll Bring:

  • Proven track record with 5+ years of experience in technical SEO for large-scale websites or marketplaces.
  • 5+ years of experience in advanced analytics, including expertise with tools such as Google Analytics 4 (GA4), Segment, Google Tag Manager, and Big Query.
  • Demonstrated success in developing and implementing comprehensive SEO strategies that significantly improve organic search rankings and drive traffic.
  • Hands-on experience with server-side tracking and data collection management.
  • Strong ability to build and maintain reporting dashboards in Big Query that provide actionable business insights.
  • Excellent analytical skills with a deep understanding of customer behavior, site performance, and marketing effectiveness.
  • Experience collaborating with cross-functional teams to integrate SEO and analytics insights into broader business strategies and website enhancements.
  • Up-to-date knowledge of the latest trends and best practices in SEO and analytics..
  • Strong communication skills, with the ability to clearly present complex data insights to non-technical stakeholders.
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.

What We Offer:

  • A high trust culture based on mutual respect
  • Exposure to independent artists
  • Flexible working arrangements
  • Personalised career planning
  • Opportunity to work in a global organisation
  • Equity in your package
  • Monthly Wellness allowance
  • Vouchers and discounts from our Redbubble website
  • Medical, Dental, and Vision benefits are offered for employees and dependents at little or no cost to the employee.
  • Retirement Savings (401k) matching. 100% of employee contribution up to 5% of salary.
  • FSA available for all employees.

We’re creatively inspired commerce. And that inspiration starts with you. With your drive for progress over perfection and your courage to come together in celebration of creativity over convention. You’re inspired by art and those who make it, and we’re inspired by you.

Life at Redbubble

Redbubble is a place where you are encouraged to bring your whole self to work and to always value creativity and compassion above all else. Having the courage to take risks, speak up, ask for help, and connect with others, is how we accomplish more together.

In the same way that we are deeply committed to unlocking infinite opportunities for artists, their customers and the fulfillers, we are dedicated to providing a truly trusting workplace where you can grow, thrive and boldly aim higher than you previously thought possible.

We offer competitive compensation because we want to hire the best people and reward them for their contributions to our mission. We pay all employees relative to the San Francisco City market, regardless of their location. In pursuit of pay equity and fairness, the starting annual base salary for this position is anticipated to be $160k - $175k. The final offer may be determined by a number of non discriminatory factors, including experience, knowledge, skills, and abilities. All employees may be eligible for other forms of compensation such as stock-based compensation, which are awarded to employees annually, subject to board discretion.