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SEO Lead



Marketing & Communications
Manila, Philippines
Posted on Thursday, January 25, 2024
SafetyCulture is an Australian-based, international tech scale-up. We create SaaS solutions that empower front line workers to drive operational excellence and take ownership of their safety and wellbeing.
The SC app was launched in 2012 to solve a global problem. Reduce workplace injuries and help frontline workers get home safely to their families. Fast forward 7 years, and we have hundreds of thousands of workers in over 150 countries using our platform, conducting millions of inspections every month. We’re excited to have a largely untapped global market and ambitious goals to reach 100 million workers. We’re looking for talented and mission-driven people to drive that growth.
Role Description:
We’re looking for an experienced SEO Content Team Lead to drive our platform’s SEO strategy to the next level.
As the team leader, you will be managing a team of content writers, guiding them in creating high-quality, SEO-optimized content that aligns with our business goals. Your responsibilities include overseeing the SEO content strategy to enhance organic search performance and utilizing strong analytical skills for continuous improvement. The ideal candidate has a proven track record in content management, team leadership, and data-driven decision-making.

Qualifications/Criteria for a new hire:

  • 5+ years of experience in managing a team with a record of growing SEO
  • Excellent written and verbal English communication
  • Deep understanding of on-page and technical SEO and is comfortable working in cross-functional teams in a fast-growing environment
  • Strong hands-on experience in content writing and SEO strategy management
  • Highly analytical and capable of extracting valuable insights from data to drive continuous improvements and optimization
  • Able to conduct strategic planning with key leaders and stakeholders
  • Strong project management execution skills - experience working with or leading teams on complex projects with deadlines
  • A confident leader and communicator with the team and key stakeholders
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Hands-on experience with website analytics tools (e.g, Amplitude, Google Search Console, AHREFS)
  • Hands-on experience with WordPress EditorKnowledge of ranking factors and search engine algorithms
  • Strong decision-making skills
  • Up-to-date with the latest trends and best practices in SEO
  • Able to present and communicate ideas and insights in a wider and international group

Responsibilities and Daily Tasks

  • People management: Mentor, train, and support team members to deliver team goals, create actionable plans and individual OKRs
  • Provide direction and task assignments for team members and monitor pacing every week
  • Plan, identify, and create a successful content SEO strategy to uncover new keyword opportunities and continue process improvement
  • Lead framework sessions and ensure the quality of written content
  • Drive content and keyword strategy and produce insights for continuous improvement of content articles and writers
  • Monitor and analyze the performance of content pages, devise plans for optimization, and communicate output with leaders
  • Provide insights on performance and opportunities for improvement across the team
  • Help publish the page through WordPress and update important trackersPerform ad hoc tasks and other initiatives
  • Conduct experiments and A/B tests if needed
  • Staying on top of SEO best practices, guidelines, objectives, and documented regulations
Work Set-up:
HYBRID (2-3x a week onsite)
Morning 6:00 AM - 3PM
We are located on the 27th Floor SM Aura Office Tower, 26th Street corner McKinley Parkway, Bonifacio Global City, Taguig City. Situated in the heart of the premier business district of Manila, a variety of malls, restaurants, cafes, and fast food joints are easily accessible and within walking distance from our office.
Check out our Facebook and Instagram pages to get a glimpse of the SafetyCulture life!
The Company
SafetyCulture is a customer and product-driven company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. The company started in Townsville, our HQ is in Sydney, and we have offices in Kansas City, Manchester, Amsterdam and Manila.
Our first product, the SC app, is a mobile platform that helps teams around the world carry out inspections and spot issues quickly and easily. The knock-on effects are huge: by surfacing exactly what matters, people in teams can act to improve their business, raising their game, again and again. From boutique hotels to space exploration companies, millions are discovering the positive impact this app can have on their teams and performance every day. Today there are more than 25,000 companies that pay for our products, carrying out millions of inspections per month.
This is an exciting time in SafetyCulture’s history. We now have roughly 400 mission-obsessed people driving outcomes for our customers. We have a strong senior leadership team with experience taking start-ups through the critical scale-up phase. We’ve raised more than $150 million in funding, which will be used to evolve the product into an alerts platform for distributed teams, and expansion into insurance, sensors and IoT, and telematics for fleets. The goal is to have 100 million people using our products every day.
At SafetyCulture, we respect and appreciate what makes each of our team members different in terms of gender, age, ethnicity, religion, disability or sexual orientation. We unite to support one another as allies and we take deliberate steps to ensure that our people feel like they belong and can thrive at work each day.
You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.