Head of Marketing - AMER & International
SafetyCulture
Marketing & Communications
Austin, TX, USA
Posted on Jul 1, 2025
SafetyCulture is a global technology company that is helping to transform workplaces around the world. Our mission is to help working teams get better every day and our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.
SafetyCulture is one of the fastest-growing tech companies. Our bold ambition is to reach 100 million users worldwide by 2032.
Opportunities to help shape a journey like this do not come around often!
We are seeking a dynamic and strategic Head of Marketing, AMER & International to join our
team and drive our global marketing efforts under the direction of our Chief Marketing Officer
(CMO).
Reporting to the Chief Marketing Officer (CMO), The Head of Marketing AMER & International will be a key member of the marketing leadership team, responsible for driving B2B lead generation, pipeline growth, and brand expansion across the AMER (with a focus on the US), UK, Europe, and Australia. This role requires a strategic thinker with a proven track record in global B2B marketing, exceptional leadership skills, and the
ability to innovate in a competitive landscape. The successful candidate will oversee our
account based marketing strategy, field marketing, partner marketing content strategy and
distribution while collaborating cross-functionally to align marketing initiatives with business
objectives.
How You Will Spend Your Time
- You will own responsibilities for:
B2B Lead Generation in Global Markets
- Develop and execute innovative lead generation strategies tailored to the AMER, UK,Europe, and Australia
- Leverage data-driven insights to identify high-value prospects and optimize lead scoring,nurturing, and conversion processes.
- Collaborate with sales teams to ensure alignment between marketing campaigns andsales goals, driving high-quality Marketing Qualified Leads (MQLs) and Sales QualifiedLeads (SQLs).
- Experiment with non-traditional channels (e.g., community-driven marketing,partnerships, and digital ecosystems) to overcome regional market challenges.
New Business and Expansion Pipeline Generation
- Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets.
- Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing (ABM) initiatives.
- Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals.
- Monitor pipeline health and forecast performance, providing actionable insights to the CMO and executive team.
Field Marketing, Events, and Experiences
- Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences.
- Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning.
- Manage event budgets, vendor relationships, and logistics to ensure flawless execution and measurable ROI.
- Develop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and Australia.
Content Strategy and Distribution
- Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions.
- Oversee the creation of high-quality content, including whitepapers, case studies, blogs, videos, and social media assets, tailored to regional market needs.
- Optimize content distribution channels (e.g., email, social media, SEO, and paid media) to maximize reach and engagement.
- Collaborate with product marketing to ensure content aligns with product positioning and customer pain points.
Sponsorship Execution and Hospitality
- Execute sponsorship opportunities that enhance brand visibility and align with business objectives in global markets.
- Manage sponsorship activations, ensuring seamless execution and measurable outcomes (e.g., lead generation, brand impressions).
- Oversee hospitality programs for key clients, partners, and prospects, creating premium experiences that strengthen relationships.
- Track sponsorship and hospitality performance, providing regular reports to the CMO on ROI and impact.
Additional Responsibilities
- Team Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability.
- Budget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI.
- Cross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals.
- Analytics and Reporting: Establish KPIs and leverage marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-making.
- Brand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferences.
- Innovation: Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketing.
What Do You Need?
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams.
- Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment.
- Extensive experience in lead generation, field marketing, event management, and content strategy
- Strategic thinker with a data-driven approach to marketing and a passion for innovation.
- Exceptional leadership and team-building skills, with experience managing distributed teams.
- Strong understanding of ABM, demand generation, and digital marketing best practices.
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences.○
- Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools).
Why Join Us
- Be part of a high-growth, innovative company shaping the future of B2B PLG.
- Report directly to the Global CMO
- Competitive salary, equity, and comprehensive benefits package.
- Opportunity to make a significant impact on global markets and drive transformative marketing strategies.
- Flexible work environment with a focus high impact work.
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
You can find out more about life at SafetyCulture via Youtube , Twitter , Instagram and LinkedIn .
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.