ABOUT THE ROLE:

Own the Talon.One website as a discovery-to-conversion engine. You are responsible for why each page exists, who it serves, and how it performs, ensuring the Talon.One is discoverable by AI engines, compelling to human visitors, and measurable against pipeline outcomes.

Location: Berlin (hybrid).

ABOUT THE TEAM:

You sit within Product Marketing and work at the intersection of Growth, Content, and Design. You partner closely with the Web Product Manager, who owns the platform, while you own performance outcomes across the live site. The reporting line sits within the Product Marketing organization.

ONCE YOU ARE HERE YOU WILL:

Own website strategy & experience ownership

• Define why each page exists: audience intent, page purpose, and success criteria across priority user journeys
• Translate product positioning, messaging, and competitive differentiation into structured web experiences that drive clarity, discovery, and conversion
• Own CRO across the core site – e.g. homepage, product pages, solution pages – analysing user behaviour, click paths, and conversion points to continuously improve how visitors move from discovery to action
• Spot opportunities in the data and act on them autonomously – propose hypotheses, ship improvements, and iterate based on outcomes rather than waiting for briefs

Drive organic discovery: SEO & GEO

• Own organic search strategy end-to-end together with the content team: keyword and entity strategy, technical SEO health, and search console performance
• Lead Generative Engine Optimisation (GEO) efforts – ensure the Talon.One website is structured for AI engines (Google AI Overviews, ChatGPT, Perplexity) through schema markup (JSON-LD), entity-based content, and citation-optimised architecture
• Take over technical SEO oversight as the in-house expert: core web vitals, crawlability, structured data, and site audits together with the SEO Agency
• Decide where to invest, what to test, and how to prioritise SEO/GEO experimentation based on business impact

Optimize performance analytics & reporting

• Own website performance analytics: set up and maintain goals in Google Analytics, monitor organic path analysis, and report on discovery impact and assisted pipeline contribution
• Build and maintain reporting across Google Analytics, Search Console, and Semrush (or equivalent) to surface actionable insights
• Continuously evaluate performance signals and improve, consolidate, or retire content based on real outcomes

Execute & collaborate

• Build, ship, and iterate pages directly using design systems and AI-assisted tools to reduce time from idea to live
• Write and refine first-pass copy to get pages live quickly, then partner with the Web Product Manager, Content and Design for scale and consistency
• Work within established templates and patterns, pushing for improvements through evidence and results

WHAT YOU SHOULD BRING TO THE TABLE:

Non-negotiable: strategic judgment

• A strong point of view on why a page should exist, what experience it should deliver, and how to make it work for both AI engines and human visitors
• Ability to connect positioning, user intent, and conversion into coherent web journeys – not just drive traffic, but shape the experience that converts it
• High ownership mindset with bias toward shipping and iteration; you spot opportunities and act on them

Core expertise: deep in at least one, strong across all

• Web experience design & CRO – structuring pages that serve a clear purpose, analysing user behaviour, and optimising conversion for organic and direct traffic
• SEO & technical SEO – schema markup, structured data, core web vitals, crawlability, site audits
• Content strategy – editorial judgment about what content earns its place on the site on the core pages and what should be retired

Required technical & practical skills

• Fluency in Google Analytics, Google Search Console, and Semrush (or equivalent SEO tooling)
• Proven ability to build and publish pages directly in a headless CMS environment
• Working knowledge of schema markup (JSON-LD) and structured data implementation
• Strong copywriting fundamentals for web, with focus on clarity and conversion
• We expect a strong point of view on how AI engines are reshaping discovery and what that means for how we structure our site. You should be actively experimenting, forming opinions, and ready to lead our approach.

Work experience requirements

• 8+ years in Product Marketing, Growth, Content Strategy, or Web-focused roles within B2B SaaS or tech environments
• Demonstrated ownership of website initiatives that influenced pipeline, engagement, or organic discovery
• Track record of shipping and iterating live experiences rather than only managing stakeholders

Educational background

• Relevant degree or equivalent practical experience in marketing, business, communication, or related fields

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome
• Lease your ideal bike through BusinessBike