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Sales Development Representative

Trend Micro

Trend Micro

Sales & Business Development
Irving, TX, USA
Posted on Jul 29, 2025

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.


Proactive security starts here. TrendMicro.com

Location: Las Colinas, Texas (In office minimum 3 days a week, remote 2 days)

Position Summary:

As potentially the first line of communication with new contacts in an account, the ideal SDR can quickly establish rapport and build new relationships with our target profiles in both written and virtual settings. The SDR is a good listener, has a customer “first” approach and is always looking for ways to connect our solutions to the (potential) customers problem. They are very proficient in detailed research and possess a strong desire to help our salespeople succeed.

The SDR is a quick learner, has a positive “can do” attitude and is adaptable to changing priorities that benefit the region. They can effectively collaborate with cross-functional team members to achieve regional goals and through on-going solution learnings can showcase our offerings in a compelling way.

Objectives Of This Role

  • Establish engagement with targeted customers and prospects to foster interested contact leads by nurturing desired target titles to build relationships and uncover new business opportunities for sales

  • Represent Trend Micro’s platform and services, using comprehensive knowledge as well as account-based research to explain how our solutions meet the customer needs

  • Manage and maintain a pipeline of interested customers and prospects and collaborate with sales to establish and execute strategic plans to move the account to opportunity creation

  • Identify best practices for refining the company’s lead-generation processes

Responsibilities:

  • Utilize Microsoft Dynamics, 6sense, LinkedIn and organic search to understand the target company, associated decision makers and solution influencers

  • Identify and add new contacts into the CRM (Dynamics)

  • Follow-up on inbound and event leads, make cold calls, and set up email nurture sequences utilizing Outreach

  • Qualify inbound and outbound leads using MEDDPICC

  • Building trusting relationships with qualified leads thus helping to foster sales opportunities

  • Set up live or virtual meetings between customers and prospects with sales to achieve monthly meeting goals

  • Work in collaboration with sales, marketing and channel to drive event registration and travel to support live events as needed

  • During lead nurture, identify the needs of the company and suggest appropriate solutions or services

  • Log and track all meetings daily and prepare roll-up summaries for regional Sales & Marketing leadership on weekly, monthly and quarterly basis

  • Participate in regular sales training, enablement sessions, and team meetings

  • Work from the office for a minimum of 3 days

Qualifications:

  • Energetic and self-motivated in delivering a high level of daily productivity

  • Strong verbal and written communication skills

  • Ability and desire to create relationships with new people

  • Detail oriented with research, processes and tracking

  • Proven, creative problem-solving approach and strong analytical skills

  • Desire and ability to move up within a sales organization

Preferred Skills and Qualifications

  • Bachelor’s degree (or equivalent) or at least three years of relevant work experience

  • Experience in a sales development role working with Sales in a B2B environment with a track record of achieving/exceeding meeting goals

  • Proficiency with Microsoft Dynamics or other CRM software and sales tools (Outreach, ZoomInfo, LinkedIn, etc)

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

  • Comprehensive medical, dental and vision insurance

  • Life insurance

  • Short & Long Term Disability

  • Pre-partum, maternity, parental and medical leave

  • Mental Health Wellness Program

  • Adoption Assistance

  • Wellness Incentive

  • Pet Insurance

  • 401(k) with company match

  • Paid Time Off

  • 14 Annual Holidays

  • Tuition Assistance

  • Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

#LI-LO1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.