Discover Trend

Sales Manager - New Logo Acquisition

Location: UK&I

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fuelled by decades of security expertise, global threat research, and continuous innovation, our unified cybersecurity platform protects over 500,000 organizations and millions of individuals across clouds, networks, devices, and endpoints.

Trend Vision One™ delivers advanced threat defense techniques, extended detection and response (XDR), and integration across the IT ecosystem, including AWS, Microsoft, and Google, enabling organizations to better understand, communicate, and mitigate cyber risk.

Our Trend global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily.

We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place.

Trend enables organizations to simplify and secure their connected world.

Role Overview

We are seeking an experienced and commercially driven Sales Manager to lead and scale a team of New Logo acquisition sellers in the UK&I BU. This role is responsible for driving new customer growth, building a high-performing sales culture, and executing a repeatable, metrics-driven go-to-market strategy.

Reporting to the Sales Director, you will play a critical role in expanding our UK&I footprint by enabling your team to win net-new customers across mid-market and enterprise segments, working closely with Marketing, SDR, Channel, and GTM teams.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, and develop a team of New Logo Account Executives focused on net-new customer acquisition across the UK & Ireland
• Set clear performance expectations, sales targets, and behavioural standards
• Conduct regular 1:1s, pipeline reviews, forecast calls, and deal coaching sessions
• Recruit, onboard, and ramp new sellers to productivity quickly and effectively

New Logo Growth & Execution

• Own and deliver the UK&I New Logo revenue target
• Drive consistent pipeline creation and conversion across the full sales cycle
• Support sellers on complex, high-value cybersecurity sales cycles
• Ensure disciplined use of sales methodology and CRM (e.g. MEDDICC, Salesforce)

Go-To-Market & Strategy

• Execute the UK&I New Logo sales strategy aligned to company objectives
• Identify target customer profiles, priority verticals, and whitespace opportunities
• Partner closely with Marketing to optimise demand generation and campaign performance
• Work with SDR, Channel, and Alliances teams to maximise inbound and outbound effectiveness

Forecasting & Performance Management

• Deliver accurate weekly, monthly, and quarterly forecasts
• Track and improve key performance metrics (pipeline coverage, win rates, deal velocity, ACV)
• Analyse performance data to identify trends, risks, and opportunities
• Proactively address underperformance and support improvement plans

Cross-Functional Collaboration

• Act as the voice of New Logo Sales internally
• Collaborate with Product and Solutions teams to ensure strong value-based selling
• Provide market feedback on customer needs, competitors, and pricing
• Ensure smooth handover from Sales to Customer Success post-sale

Experience & Qualifications

• Proven experience managing a New Logo / Net New sales team within B2B Tech, or cybersecurity
• Strong track record of delivering and exceeding new business revenue targets
• Experience selling complex 7 innovative solutions into UK mid-market and/or enterprise customers
• Demonstrated ability to coach sellers through long, multi-stakeholder sales cycles
• Data-driven mindset with strong forecasting and pipeline management skills

Skills & Competencies

• Inspirational people leader with a hands-on coaching style
• Deep understanding of enterprise buying behaviour and security decision-makers
• Strong commercial acumen and negotiation skills
• Ability to balance short-term execution with long-term team development
• Comfortable operating in a fast-paced, high-growth environment
• Dynamic, results-oriented with a passion for over-achieving sales targets!
• Excellent interpersonal, negotiation and closing skills.
• Can-do attitude! We are looking for candidates passionate about their work and the cyber industry just as much as the experience you bring – a strong team and work ethic are paramount for success!
• Strong presentation & communication skills.

Why Trend Micro?

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, colour, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

Trend Micro is a progressive employer with a very special and unique culture. Here at Trend Micro you will work with the best. When you join us, you have direct access to any level, and freedom to make an impact and influence. We expect leadership, not management. With Trend Micro, you drive your own development. We encourage thought leadership and advocate internal opportunity. Trend is like nowhere else. We embrace all of our differences and are motivated by challenge. We’re not just all about the money. You are recognised for your passion to succeed, and can be the best part of yourself here.

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www.trendmicro.com