Senior Product Marketing Manager
UpGuard
Marketing & Communications, Product
Sydney, NSW, Australia
Posted on Oct 17, 2024
Who are we?
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?
As our Senior Product Marketing Manager, you will be pivotal in driving the growth of our attack surface management product. You’ll advocate for the features that delight our users and drive our growth, creating messaging and campaigns to launch them. You will oversee the creation and execution of product launches and strong competitive positioning, keeping UpGuard front and centre in the minds of industry analysts and the market.
What will you do?
- Craft differentiated positioning and messaging for our attack surface management product
- Partner with the Product team as the voice of our customers, GTM teams, and the market to help shape product roadmaps
- Launch new, innovative features into the market that cut through the noisy landscape
- Understand the market landscape of the attack surface management and digital risk protection space – including TAM/SAM, competitors, packaging & pricing, and much more
- Build core sales and marketing assets such as pitch decks, enablement training, and core messaging for technical content
- Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences
What do we need from you?
- 4+ years of product marketing experience in B2B SaaS product marketing for a technical product
- A passion for connecting with customers and understanding pain points
- You can hold your own in conversations with our Product and executive team
- You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
- You're comfortable presenting UpGuard’s products to C-level execs and industry analysts
- You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
What would give you an edge?
- A strong grasp of cybersecurity
- Experience marketing technical products to an IT or developer audience
- Familiarity with product-led growth
- You're comfortable in Excel/SQL
- Experience at a growth-stage tech company
What's in it for you?
- Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
- WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
- $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
- Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
- 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
- Personal Leave allowance: this includes sick & carer’s leave (all regions)
- Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
- Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
- Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
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UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV.
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.