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Lead Generation Specialist

Wego

Wego

Sales & Business Development
Mumbai, Maharashtra, India
Posted on Wednesday, May 15, 2024

About:

Business Travel. Simplified. WegoPro is an exciting tech-driven travel company based in Singapore, that is setting out to simplify, automate, and modernize the current business travel experience by providing travelers with tools that offer flexibility and control, while improving overall productivity.

WegoPro is part of the Wego group, one of the largest online travel marketplaces in the APAC and MENA regions. Wego is used by millions of people every month — people who travel for adventure, work, family, and for many other reasons. That’s why we work tirelessly to make your experience of planning & booking flights, hotels, and trips as seamless as possible.

Responsibilities:

  • Responsible for developing and executing comprehensive integrated B2B demand generation campaigns including email marketing, mail sequencing, direct mail, webinar and lead nurturing tactics that deliver a consistent pipeline of high quality leads
  • Responsible for nurturing healthy relationships with the prospects with the intent of building lead generation value, promoting Travelstop, becoming a product knowledge expert, and creating an environment for continuous campaign improvement
  • Responsible to work with the sales managers to understand the conversion rates and to develop and execute a mutual action plan to generate leads in the given market segments
  • Pursue revenue opportunities to meet monthly, quarterly and annual sales objectives & targets
  • Develop and maintain an understanding of the territory, marketplace, competitive offerings and other business issues relevant to the position
  • Partner with other functional teams in the organization to maximize the overall business development

Requirements:

1) Bachelor’s Degree in Business Management, Marketing, or related. An MBA is a plus.

2) 1+ years of in-depth knowledge and experience in B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.

3) Excellent written and verbal communication, interpersonal, and organisational skills.

4) Metrics driven mindset with a strong analytical approach.

5) Passion and motivation to deliver in a fast paced, startup environment, with the desire to learn and be part of a highly experienced team