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Director of Marketing Analytics

Who Gives A Crap

Who Gives A Crap

Marketing & Communications, Data Science
Melbourne, VIC, Australia · Remote
Posted on Friday, May 5, 2023

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

As our Director of Marketing Analytics, you’ll be our guide to informed marketing-focused decision making. By taking the reins of our marketing-related analytics, data and business intelligence capabilities, integrating data into everyday processes and outputs of our Marketing & Innovation team you'll help streamline access to delightful data so everyone has it at their fingertips.

You’ll identify where, when and how we define success while extracting business-driving insights that help us repeat and scale our special sauce and find opportunities to make even bigger marketing moves. Your recommendations will shape our consumer user journeys, creative design and messaging, new product insights, operational efficiency, in-market optimization recommendations and more - ooh!

In this highly cross-functional role, you’ll guide efforts from survey design to creative and messaging, media analysis to operational insights and site performance. Your ability to look across paid, organic and earned channels will also be key in helping us manage and collaborate with our internal and external stakeholders.

If you worked here this past month here are some things you might have been involved in:

  • Built frameworks to support decision making for business growth based in sound data methodologies and your influence has continued to elevate data-driven growth in our roadmap
  • Became the go to person on data-driven strategy for all parts of the Marketing and Innovation Team, sitting down with folks to add new perspectives to acquisition, lifecycle strategies and A/B testing approaches.
  • Repositioned data in the marketing team as the ‘listening’ component of the department to inform and drive decisions across Who Gives A Crap.
  • Led the overhaul on how our team uses data and ensured we’re communicating the right information, at the right times, with the right people.

Our Marketing & Innovation team spans the US, Australia and the Philippines. We optimise our time spent together by committing to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian and Filipino team diving into earlier AEST and PH mornings.

Let’s talk about you

You live for data.

You can translate seemingly disparate data points into clear, concise narratives and provide clear, actionable recommendations. You can spot what's working and what isn't. You can share learnings with a wide range of stakeholders and critical look at what we’re collecting to ensure it’s accurate and informative.

Reporting is your jam.

You’re overseeing the marketing team’s reporting, from predictive to ad hoc, to advise on overall business growth, optimization efforts and more. You rarely miss an end of month or quarter report, and the team around you are empowered to create their own and look forward to digging into their unique views with your guidance.

You’re a mentor.

Woah, where did all these dashboard enthusiasts come from? Your coaching and upskilling of folks in Marketing and Innovation has your teammates sooo excited about the next report they're about to pull, curious about how to leverage data more holistically and invested in it's cleanliness. You don’t consider yourself an island and you believe that success lies in a team effort. You are comfortable and skilled at collaborating cross-functionally to ensure transparency, accountability and consistency in your work. You’ve understood what other teams need in order to be successful and provided feedback and insights to help continuous improvement to our customer journey.

You have a growth (marketing) mindset.

Growth marketing principles have shaped the way you work - you can uncover success and leverage data to shape the way forward across various paid, owned, earned and shared initiatives. With data and dashboards at the ready, you love finding new ways to reach our audience, attract new customers and build solid relationships with our existing customer community.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.